Mediarun Search has won 3 clients in the travel sector as the lucrative post Christmas holiday booking season approaches.
The firm has secured a contract with The Holiday Planner specialising in tailor-made luxury holidays, to improve natural organic search positions across a number of industry competitive keywords.
The two other SEO contacts are for mountain trek firm Himalayan Kingdoms and boating service Viare Yachts.
The 3 new client wins join existing Mediarun Search travel clients: STA Travel, African Safari , and Australian Portfolio.
Mediarun Search is a full service search engine optimisation agency that is part of the Mediarun Group which has offices in London and Sydney. The company has also recently launched a performance related SEO service.
Mediarun Search has announced three client wins, including Carphone Warehouse's One Stop Shop.
Mediarun Search is the search engine optimisation spin-off from Mediarun's main online ad network business. As well as One Stop Shop, it has won the SEO contracts for graduate recruitment company 1st Place and lighting brand Geoffrey Harris.
The company has also introduced a performance-based SEO model to extend its current retainer model, which gives clients the option of selecting either a keyword position, CPA or traffic volume guarantee model. Carphone Warehouse will be using a mix of retained search and CPA on its One Stop Shop site.
Mediarun claims the new performance-based model requires less initial investment from each client, as well as demystifying the search process for marketers still unsure about allocating budgets online.
Alex Wares, head of sales at Mediarun Search, said, "Natural search is a grey area for some people. Instead of charging an inflated retainer fee, we can offer marketers a performance-based option so we both feel like we're pulling in the same direction."
- NMA
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