Company News

Luxury beauty magazine Beautique has chosen agency Media Run Search to boost the company’s visibility on search engines, while advising on a new online marketing push.


Media Run’s search division will be tasked with online brand building through natural search engine optimisation, a performance based pay per click campaign to boost sales and consultancy advice regarding the online branding and marketing of the new website www.beautique.com.

The website will feature three main areas, Learn, Buy and Experience covering editorial, e-commerce and expert advice respectively.

The learn section will draw on the brand’s magazine heritage and a range of industry experts in all areas of beauty and hair including Daniel Sandler, Philip Kingsley and Roja Dove. Buy is all about shopping and will feature easy to use product searches and regularly updated expert recommendations. Experience will showcase treatments, spas and salons across the world.

Leading luxury publisher Conde Nast has chosen Beautique.com to be its beauty partner via flagship online magazine sites www.vogue.com and www.glamour.com.

This partnership launch follows the model of market leading designer fashion website www.net-a-porter.com and is testament to the outstanding service and product range found at Beautique.com.

Nicola Beckwith, Managing Director of Beautique.com said; “We wanted a boutique agency to create tailored solutions for the launch and provide ongoing personal service as the brand develops. Media Run Search impressed us with their understanding of the brand and performance based solutions.”

www.beautique.com is due to launch in September 2006 bringing a new dimension to the Beautique magazine which has already been running for two years.

Alex Wares, head of sales at Media Run Search, said: “We are delighted to win the brief to help Beautique develop an online persona. The agreed programme will quickly expand the Beautique audience beyond the offline magazine database to build both brand equity and sales.”

- Net Imperative

Party organising site LondonParties.co.uk has begun offering ad inventory for the first time, working in partnership with MR2, agency Media Run’s premium online advertising division.


The site, www.londonparties.co.uk, was created by entrepreneur Nick House who runs more than 20 ‘nights’ a week across clubs and bars in the capital.

Commenting on the deal, House said: “Choosing the right agency was vital as we pride ourselves on only offering our members information of interest. The MR2 team impressed us with their experience of catering for premium sites with specific audience profiles.”

MR2 launched in June 2006 with 5 site representation contracts in place: www.WAYN.com, www.gumball3000.com, www.mysinglefriend.com, Universal Music UK and www.iWorld.co.uk.

They also recently won an exclusive representation contract with the world’s leading private members’ club and concierge service Quintessentially. The agency specialises in creating and delivering bespoke campaigns to build brand equity and strong ROI.

Net Imperative



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