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Mediarun Announces New MR2 Division for Premium Advertising Online - and 3 new clients join new MR2.


Mediarun continues its aggressive growth strategy with the launch of a new division: MR2. MR2 will focus exclusively on premium site representation offering full cpm campaign opportunities that will serve to build brand equity for the advertisers.

MR2 exclusively represents travel community site www.WAYN.com, and leading iPod accessories store www.iWorld.co.uk, and 3 new clients:

  • Gumball 3000, www.gumball3000.com: with 15 million monthly impressions and 2.1 million unique users this website is testament to the increasing recognition of the annual Gumball 3000 rally. What’s more, with unprecedented 7 day live coverage around the globe on CNN, Fox, Sky, BBC and MTV, this is one phenomenon that is only just beginning.

  • My Single Friend, www.mysinglefriend.com: a new concept in dating created by TV property expert Sarah Beeny. A fun website for urban, professional singles that allows everyone’s fabulous unattached friends to find each other. The website offers 8.5 million monthly impressions, predominantly ABC1 with a London / SE bias, and 342,000 unique users.

  • Universal Music UK: provides access to over forty individual artists’ sites including Girls Aloud, Sugababes, Razorlight and McFly. The wide variety of artists represented makes advertising across the Universal Music sites an excellent choice when targeted consumer profiles are required. The group of Websites combine to create 5 million monthly impressions and 933,000 unique users.

Comments

Matt Gower, Mediarun joint-managing director “MR2 has been created to reflect the increasing demand for online advertising to deliver brand equity growth as well as standard ROI. Thanks to the 3 new exclusive premium online advertising site representation clients we have just signed, MR2 is off to a flying start.”

Matt Gower, Mediarun joint-managing director “MR2 has been created to reflect the increasing demand for online advertising to deliver brand equity growth as well as standard ROI. Thanks to the 3 new exclusive premium online advertising site representation clients we have just signed, MR2 is off to a flying start.”

Julie Brangstrup, director, Gumball 3000
“We chose MR2 to work with us to place the first ever advertising on www.Gumball3000.com because their understanding of the needs of premium brands stood out against the competition.”

Sarah Beeny, director, My Single Friend
“Targeted advertising is very important to our young brand as attracting and retaining ABC1 users is vital to continued success. We feel convinced that MR2 will deliver to our needs.”

Emma Trant, Head Of Digital Sponsorship at Universal Music UK
“MR2 is an exciting, keen and hungry new agency that understands the importance of maximising premium space and the ethos of artists as individual brands. They have taken the time to understand our business and offer excellent advice.”

MR2 Team

Charlotte Freeman – account manager, charlotte.freeman@mediarun.net, 020 7843 2261
Nadia Larouci – account manager, nadia.larouci@mediarun.net, 020 7843 2261

About Mediarun www.mediarun.net

Mediarun UK is run by joint managing directors John Cole and Matt Gower. Gower was recently recruited from his high profile role as commercial director at Lastminute.com. The company was originally established in 2003, by Adam Murray, and is one of the fastest growing international online sales agencies.

There are three divisions within Media Run:

  • MR2 – Premium Advertising Online – site representation

  • Mediarun – Finding Customers Online - performance blind network

  • SEO – Search Engine Optimisation

  • Mediarun currently has offices in London, Manchester and Sydney.



Clients

The company’s growing client list includes: WAYN.com, iWorld, Gumball 3000, My Single Friend, Universal Music, ING Direct, 02, Orange, Nokia, the AA, Telewest, Tiscali, Blockbuster, Apple, Nintendo and Cancer Research.

Press information:
Rowen Ward, Born PR, 0207 843 2265 or 0785 581 4937



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