Company News
UK-based online ad sales agency Mediarun has opened its first international office in Sydney, Australia.
Led by Mediarun founder Adam Murray, the new office has a team of four staff dedicated to building the business with the goal of becoming the leading Performance Network in Australia by the end of 2007.
Murray commented that “extensive research into the Australian market revealed very few agencies offering a true performance based service. Mediarun Australia will provide this service concentrating on both achieving clients’ targets and maximising revenues for publishers’ unsold inventories through revenue share agreements.”
The launch of Mediarun Australia is part of an expansion plan backed by Sir John Beckwith’s private equity vehicle Pacific Investments Plc. The company, founded in 2003 by Murray, is now run by joint managing directors John Cole and Matt Gower. Gower was recently recruited from his role as commercial director at Lastminute.com.
The firm’s services include AdNetwork, Site Representation and Search. The company’s client list includes ING Direct, 02, Orange, Nokia, the AA, Telewest, Tiscali, Blockbuster, Apple, Nintendo and Cancer Research.
The new Sydney office will target a similar client base and also serve international agencies such as Profero, Starcom and OMD.
Meanwhile, Mediarun has also opened its first UK satellite office in Manchester. Led by Tony Keaveny, formerly at Daily Mail, Capital Radio and Emap, Media Run Manchester is set to use the AdNetwork, Site Representation and SEO prospects within northern England.
Mediarun has recently inked a deal with iWorld www.iWorld.co.uk, an iPod accessory store, to manage the advertising and sponsorship options on the website.
- Net Imperative
Online ad sales firm Mediarun has secured the exclusive premium online advertising rights to the online community Where Are You Now.
The deal will see Mediarun provide online advertising sales for www.WhereAreYouNow.com, which is said to have some 4.1 million members worldwide.
The new partnership also includes a business development consultancy role for Media Run.
Opportunities for additional revenue generating streams will be researched and delivered to enable WAYN to secure funds for continued growth.
Matt Gower, joint managing director of Mediarun, said: “In the last year WAYN has grown from 45,000 members to an impressive 4.1 million making it the world’s best travel community site by far. The resultant online community is a valuable resource for online advertisers and WAYN alike.”
Mediarun was established in 2003 offering services including AdNetwork, Site Representation and Search.
The company’s client list includes ING Direct, Ocean Finance, 02, Orange, Nokia, the AA, Telewest, Tiscali, Blockbuster, Apple, Nintendo and Cancer Research.
Jerome Touze, one of the founder members of WAYN, said: “Advertising is an important revenue stream for our developing business but we wanted to ensure that our commercial partners are also of interest to our community members.”
- Net Imperative
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