Link Building

Link building is the process of developing a network of hyperlinks into your website from other topically relevant online resources. This process of interlinking is integral to the growth of the internet and a core part of any SEO strategy. Developing quality ‘back links’ benefits your website in the following ways:


  • Drives quality traffic from other related sites which can serve to increase sales or expose your brand to a targeted group of potential customers.
  • Creates associations which can help enhance the credibility of your site
  • In terms of SEO, Link building enhances wider search engine exposure and helps to build your Google ‘Page Rank’ which plays a key part in how the Google algorithm lists your site in its results pages.

Mediarun Search uses a number of techniques for developing ‘back links’ to your website. Our linking strategies are completely ethical and will never include the use of link-farms, ad sites or free-for-all link providers, which can have a detrimental effect on search results and your brand. Our priority is to focus on quality linking with the aim of driving relevant traffic to the site, building brand exposure and improving rankings within search results.

Link Building Methodology


Stage 1

  • Research and evaluate the competition
  • Gain understanding of current SEO strategy
  • Identify key focus areas on the website
  • Select business sectors and industries for link generation

Stage 2

  • Produce comprehensive link strategy document
  • Compile email for requesting links
  • Build link generation lists
  • Formulate anchor tags
  • Receive client approval

Stage 3

  • Execute link generation
  • Provide Monthly link reporting
  • Perform link quality assessment

As with other areas of SEO it is important to engage an agency that understands how to build links in a long-term, ethical way. There are short-term strategies available that are at best ineffective and at worst seriously damaging to your online credibility. Poorly or unethically executed linking campaigns can result in you being banned from the major search engines.

One way link building campaigns start at £450 Per Month. To find out more about our link building strategy and how we can help enhance your visibility online click here or contact one of the team on 0207 843 2265 or email enquiries@mediarunsearch.co.uk

Search Marketing Company London UK

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