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What is SEO?Search Engine Optimisation or Organic search
is neither rocket science nor a dark art - we feel it
most closely compares to a craft.
SEO is a set of techniques that enhance the visibility
of your website in the top search engines, ensuring
you can be found easily for key words or phrases that
are relevant to your business.
The process of Search Engine Optimisation evaluates
a website from the perspective of the search engine
“spider” (the software used by a search
engine to find and track your site) but optimises it
with the end user in mind. It is only through this process
that it is possible to get top search engine rankings
and retain them over a period of time.
What are the objectives of an SEO campaign?
- Traffic
- Keyword positions
- Sales
- Leads
- Branding and presence online
- Increased stickiness/page views
SEO can provide some or all of the above - talk to
us about what we can do for your business.
What processes are involved?Broadly speaking most SEO campaigns follow a similar
process.
- Analysis and strategy formulation
- Implementation of both onsite and offsite SEO strategy
- Campaign enhancement
- Reporting and tracking
- Ongoing link building
Some of the key reasons other successful businesses
choose to implement an SEO strategy are:
- Over 80% of all traffic to websites is directed
from the top 5 search engines.
- As much as 55% of online purchases begin at a search
engine.
- More than 70% of search engine users prefer to click
on the natural listings. If you are currently only
focusing on PPC you are missing out on three quarters
of the market place!
- Click through from natural listings are free and
do not cost anything per click and, once top positions
are achieved, provide sustainable long-term results.
To find out what we can do for you, contact Alex Wares
on +44 (0) 207 016 7512 or email enquiries@mediarun.net
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