Conversion Rate Optimisation (CRO)

 

This is the art of making your traffic work harder. Whether you are a proactive ecommerce business or charitable organisation, the desired outcome of your website experience is always likely to be to satisfied and delight users. CRO is not about changing the colour of buttons, but rather understanding your customer’s journey and testing principles that can help the problems your users find during the journey to satisfaction.

The process of CRO involves the following:


  • Research and analysis

This is the discovery phase, where we view the site from a customer’s perspective and set tracking to understand potential challenges.


  • Solutions

At this stage we evaluate the best prospect test, set the logic and start generating the assets for the tests.


  • Rolling changes and testing

Putting theory into practice, we test and monitor performance against our SMART (specific, measureable, achievable, relevant, time phased) KPIs.


  • Review and develop

Finally, we analyse what has worked and implement changes based on what the data tells us.

Get in touch...

To see how we can help you enhance
visibility, revenue and responses

Call +44 (0)8009 550 176

or

email us

Request Call Back


Recent Blog Posts...


15th-May-2013

Minnie’s Round up: Bing adds Klout, Facebook Makes New Appointment & Monthly Subscriptions on YouTube....Read more >>>


14th-May-2013

Saving that Sale – Tips for Reducing Cart Abandonment for Fashion Retailers....Read more >>>


7th-May-2013

Minnie’s Roundup: Google Vs. The EU, A Social Stock Exchange and the Future of Tablets....Read more >>>





tag --> tag -->