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Mediarun Search wins fashion clients with its new Performance and Innovation pricing for Search Marketing
London, January 2010, Mediarun Search, independent search marketing agency, today announces its new Performance & Innovation pricing structure, which has seen it win two fashion clients to add to its ever-growing roster in the sector. Luxury Knitwear brand John Smedley and London clothing brand Fever Designs, have signed up to Mediarun Search’s Performance & Innovation model.
Mediarun has been a pioneer in promoting the concept of performance search marketing in the UK since 2008. This combination of a retainer and a percentage of revenue-based fee from organic search encourages greater creativity and accountability on the part of the agency while reducing client exposure.
The fashion industry has a long history of successful brand management and is acutely aware of the importance of maintaining an online image. A fashion site’s search strategy needs therefore, to be nimble enough to adapt to developments such as the impact of social media and blended real-time and personal search results.
Alex Wares, Director at Mediarun Search, explains, “We’re seeing the increasing growth of search and its ever-changing landscape drive ecommerce retailers to seek a new approach. Our new pricing model means we are freer to choose the SEO activities to invest in, in return for a percentage of the revenues delivered from a project. This allows us to be much more creative and innovative and helps the SEO campaign to evolve.”
John Irving, Projects Director at John Smedley, concluded “Our online activities form an integral part of our business strategy over the coming years. We required search experts who displayed an innovative and proactive approach to help meet our growth expectations. Media Run Search’s advanced techniques and cutting edge methodologies, alongside our performance pricing agreement guarantees high ROI with low risk.
Many of Mediarun Search’s new accounts have signed-up to the new pricing structure. Clients pay a base retainer along with remuneration that is based on quantifiable increases in revenues from organic search. John Smedley and Fever Designs join Mediarun Search’s other fashion and clothing clients including Farlows
and Sportfish.
For more information contact Mediarun Search, www.mediarunsearch.co.uk or call 0207 843 2261
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