A few weeks ago, one of our e-commerce clients migrated their website with the hope of boosting conversions and site usability ahead of the peak Christmas trading season. Fortunately the conversions increased; unfortunately the (Reputed) agency that was appointed for launching the new site ignored all the key points of migration thinking them less relevant than focusing on the correct placement of images on the pages. As a result they lost all the SEO credibility that was build over the years, dropped their internal page rankings by more than 80% along with a bulk of their site traffic. The impact this would have on their Christmas trading season is unimaginable. For established online business, who have a steady traffic, conversion and rankings and are highly dependant on seasonality, need to take extreme precautions when they are looking re-developing their website as they might otherwise find themselves going back a few years in lost work. Here are a few suggestions for companies that are looking at redeveloping their website to help ensure that your design & build agency doest write off your Christmas.
Read the rest of this entry »