“If you can keep your head when all about you

Are losing theirs and blaming it on you”

Excerpt from If by Rudyard Kipling

A sudden loss or drop in rankings can be a very stressful time for people in SEO whether in-house or at an agency. For many businesses it can mean an immediate loss of revenue and most business owners will look straight to the SEO experts to rectify the situation immediately. Often, the question of blame (implied or voiced) will fall on the SEOs even though many parties are contributing to the site and the cause could lie anywhere.

Glance at this image hourly in times of stress. Mmmmm calm. (Photo by Horia Varlan)

Here are our tips on what to do should you find yourself in this situation. There are essentially 3 stages: understanding what has happened; understanding the cause; identifying the solution.

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