Bing Adds “Klout” to its Search Results

The team behind Klout has made the startling discovery that the best place to go for advice might just possibly be another trusted human being. The site, which ranks and rewards the influence of its users through their social media activity, has just integrated with Bing to provide real answers in search results from people rated as Klout experts. Don’t expect any insights into quantum physics however – the answers are limited to 300 characters and so are better suited to issues like how to care for tulips.

The deal with Bing brings Klout’s results in from the search engine’s social sidebar where they have nestled since Microsoft bought a significant chunk of the company last September. Instead they now appear in the main search listings. Klout says it has so far collected 150,000 answers to questions harvested from Bing search results that have not provided satisfactory answers. Initially the answers will only be available to around 15 per cent of users. Clicking on an answer, shown in full in the results, takes users to the expert’s Klout profile.

It will be interesting to see if there is any response from Google which is spending millions on fighting legal challenges from Microsoft and others who claim it gives unfair prominence to results from its own services. The Klout answers are not flagged to show they come from a site in which Microsoft has an interest, but then the size of its stake has not been disclosed so it could be a tough case to argue.

Facebook’s Search for Revenue takes it to the Top

When you are trying to cosy up to the ad industry it pays to go straight to the top and Facebook has done just that by appointing the former president of the Institute of Practitioners in Advertising as its new head of European operations. Nicola Mendelsohn, currently executive chairman of ad agency Karmarama, will take over from Joanna Shields who now leads the government’s TechCity project. Ms Mendelsohn has a tough balancing act to perform – boosting Facebook’s ad revenue without making the experience so commercial that users lose interest and drift away. Facebook is obviously taking the challenge very seriously – it took six months to find the right person for the job.

Money Makes the Web go Round

Everyone’s trying to extract more money from the web these days and YouTube is about to jump on the bandwagon by introducing new channels which will only be available to paying customers. The video site is said to be on the verge of announcing a monthly subscription scheme which will offer a financial incentive to video makers who until now have had to rely on revenue from the ads attached by YouTube to their videos. It is thought the subscriptions will only apply to new channels, of which there are said to be dozens in the pipeline, with the vast majority of YouTube videos remaining free to all. These must be nervous times for the cable television industry.

Big Deal Week for Twitter

They have wanted to be taken seriously as an advertising medium for a while now and it seems as if they might have succeeded. Twitter has just signed the biggest advertising deal in its history, worth what is reported to be hundreds of millions of dollars, with an agency representing clients so big they have changed our vocabulary. Coca Cola, Microsoft and Walmart are just some of the brands that have become part of our language and which agency SMG brings to the deal.

For their chance at what Twitter hopes will be the real thing the advertisers get access to premier advertising spots on the site’s feed plus access to data on the audience it reaches. New products allowing advertisers to poll users for their opinions are also said to be ready for launch. Sweetly for Twitter, the deal is not exclusive so if this one works the company is free to sell the same deal to other advertising agencies.

From insider reports the key decider on this deal was not Twitter’s dominance of celebrity ‘guess where I was last night’ tweets or its clear lead in being first to carry first-hand accounts of news as it happens. The decider lay in the sheer number of people who tweet while they lounge and watch TV. Couch surfers might not know or even care but there is every chance they could yet rule the world of social media.

There are Stories in Them There Tweets

While it basks in the golden sunshine of serious advertising revenue Twitter has not let things slide in the work it does best. There are stories in those tweets and the company has just appointed a proper journalist to find them. Simon Rogers is a former Guardian news editor and data journalist whose sole job as data editor will be to find and uncover the stories that lie behind so many of those enigmatic tweets. As a feed that potentially comes from every street corner and every breaking news event in the world it is a powerful source of inspiration. Rogers said he couldn’t imagine a better job than being able to tell these stories. Journalists pounding their local beat for something interesting to happen could only agree.

If you Can’t Like it Please Want it

Just because you haven’t yet seen a movie or heard a song whose links are posted on your Facebook wall does not mean the site is prepared to let you go. The byword for all social media has introduced two buttons for the sponsored stories it carries on things such as movies, music and books. One says ‘watched’. The other says ‘want to watch’. As a means of delivering a receptive audience to advertisers this is an audacious move on the part of Facebook. Whether users play ball and care to share things they have not yet watched, heard or done remains to be seen. A third button might perhaps read: ‘clutching at straws’.

Facebook looks to fan mail to feed its fortunes

This week brought fuel for the fires of those doomsayers who mutter darkly about us eventually having to pay to use Facebook. It seems the world’s favourite site for killing time is going to start charging but not, as yet, for the use most people make of it. Instead Facebook is looking to make money out of those who feel the need to send messages to celebrities and other complete strangers. It won’t be cheap either – the UK pilot scheme will charge users up to £11 to send messages, although the price does depend on exactly how famous and fabulous the recipient is. Diver Tom Daley, darling of the London Olympics, goes for a whopping £10.68 while Facebook’s perception of Culture Secretary John Hunt’s celebrity appeal is reflected in a rather more lowly price of 71p.

Facebook says the move is to cut spam but few are convinced. The company is still scrambling to live up to shareholder’s expectations of its potential earnings and it is clear no area of new revenue will be overlooked. This is also not an unplanned move from Facebook. User options for restricting incoming messages to those from ‘friends only’ were watered down in December when Facebook altered the options on privacy settings. Its strictest filtering option now allows messages that ‘mostly’ come from friends. The next few months might show how robustly they apply their definition of mostly.

Panic in the playground

There are jitters in the world of children’s apps where a looming crackdown on online privacy is forcing big changes in the way data is collected. New rules from the Federal Trade Commission mean that from July apps will have to comply with strict controls on the personal information they collect from users. Location details, images and device usage all fall under the new rules and any developer collecting these without parental permission will face huge fines. The worry is the commission may adopt a broad interpretation of what constitutes a children’s app. This could have a big impact on games like Angry Birds which use child-friendly characters but are aimed at all ages. Will free apps suffer as a result? For now the industry can only wait and see.

Home has Facebook all wrapped up

There has been another new arrival from Facebook to feed the doubts of the doubters. The latest is called Home and acts as a ‘wrapper’ to put feeds straight onto an Android phone’s main screen. Described by Mark Zuckerberg as ‘the soul of your phone’ he said it would put people instead of apps at the heart of the mobile experience. Doubters see it as further muddying of Facebook’s privacy issues, saying it will enable more user data to be collected and help the company sell ads. Few would argue with this – Facebook, like any other publicly owned business, now has to make money. Home will have to generate revenue but whether it can do so without annoying users remains to be seen.

Rumblings in the machine Thanks to the ever watchful eyes that keep track of Google’s every move there is news of some significant tweaking going on within the vast and secretive search engine. Eagle eyed users spotted three different interface design experiments going live for a while over the weekend before the screens were rolled back to Google’s existing format. The tests seem to have been restricted to the US and were not reproducible on all computers, but they were significant enough to cause a flutter of excitement among insider SEO circles. The first report of testing was a tweet showing a screenshot of Google trying out a bigger font size on the URLs it lists in search results. It was not clear, however, if this was only being applied to selected URLs because the test disappeared before the professional tech bloggers could get their hands on it. The second sign of rumbling within the machine was a post on Google + from a user who said the familiar ‘cached’ and ‘similar’ links on Google search results were displaying as a drop down option on his screen. The third came shortly afterwards with another Google + post reporting that the results line which shows the number of similar products listed on a page was appearing as a rich snippet. No one outside of Google knows what it is up to but the signs are that it could be in the final test phases of some notable design changes. Advertisers shift to social This year could see more money being spent on social media than ever before if the predictions of a recent survey prove to be right. The figures, compiled in the US by the Nielsen company Vizu, show that two thirds of the advertisers surveyed are aiming to increase their social spend in 2013, pulling the money away from other online and offline channels. The rises are modest, up to ten per cent, but a sure sign of advertisers beginning to take the social media very seriously indeed. The survey also found that the average US internet user spends between 20 and 30 per cent of their online time on social media platforms. The signs are that advertisers can see where their audience is heading and are hot in pursuit. Twitter under fire Twitter’s defenses were breached last week when it came under attack from a mysterious group of hackers who broke into its user database and accessed personal details of around 250,000 users. Although the attack was quickly spotted and shut down the damage was already done, and Twitter found itself in the embarrassing position of having to reset passwords for all affected users. It may have been small consolation that they are not alone – there have been a series of sophisticated attacks, thought to originate in China, on high profile sites such as the Wall Street Journal and New York Times recently.  Twitter says it is working with law enforcement agencies to track down and prosecute the hackers responsible for this latest attack.

Europe Gets Tough With Google EU antitrust regulators are clearly made of sterner stuff than their transatlantic counterparts. Unmoved by a recent decision from the US Federal Trade Commission that cleared Google of using its dominant position unfairly, the head of Europe’s competition commission has said he believes the company is giving preference to its own sites in search results. Joaquin Almunia, who is leading an investigation into whether Google is acting anti-competitively, said in a recent Financial Times interview that he will bring charges against the company if it fails to correct what he calls an abuse of its power in search. Almunia is convinced that Google is diverting traffic to its own search products in areas such as shopping and travel, without giving equal prominence to competitors in the search results. The investigation is ongoing but the EU is clearly gearing up to do battle. Google appears be in a peace-making mood, however, and has promised to put forward a proposal later this month to address European concerns. Improving the portability of advertisements and allowing sites to opt-out of Google’s content scraping are expected to be top of the list. Twitter Breaks into News News organisations will have been looking nervously over their shoulders recently after Twitter announced a new search facility that will allow it to deliver relevant breaking news faster that anyone else. The company has added what it describes as a ‘real-time human computational engine’ to its search algorithm which, somewhat bizarrely in this computer age, uses humans to make decisions about what users are searching for. Until now a search on Twitter for a breaking news event returned a wide range of results, all of them very up to date but not all relevant to the story. Twitter’s updated algorithm takes a new approach by identifying trending stories and sending them to Amazon’s Mechanical Turk service for assessment by human readers who categorise them and place them in the right context. The results will also appear in the Discover section in the form of live news streams. It’s a bold new age for Twitter and one that is likely to see it become the first place people go to when a story breaks. Throwing Out the Good With the Bad With Google penalties spreading panic and fear through the webmaster world there are reports of people going to extreme lengths to stay on the right side of the search engine giant. Some are said to be so desperate to get rid of backlinks that might result in a rap on the knuckles that they are ditching good links along with the bad. Sources at StumbleUpon, whose links are widely held to be beneficial to a site and unlikely to rouse Google’s irritation, say they get regular link removal requests. This is despite the fact that StumbleUpon can actually drive more traffic to a site than Google can. The advice is to avoid being overly timid. Good links backed by unique, quality content are almost certainly going to be smiled on by Google. There was barely time to cover Facebook’s Graph Search before going to press but I will cover it next week, rest assured. Finally, speaking on behalf of all office dogs, I’d like to express my condolences to owner of Alan, the Tatler dog who sadly died this week. Our contribution to office morale and our ceaseless defence from intruding squirrels is so rarely recognised.

This prospect has stuck since we contributed to a story on the Wall UK regarding Facebook’s gamble in the UK market. This so called “gamble” has involved a couple of partners (Jackpot Joy and Gamsys) and it involved launching a Bingo app in what we saw and most people felt was a desperate move by Facebook to reassure investors that there is revenue to be made elsewhere. I can’t help notice since coming back to the office (yes it seems at Mediarun we write blogs after holidays J) that Facebook keeps on a trend of decline with share prices half in value of that when they initially went public. Furthermore I saw Mark Zuckerberg reassuring investors by claiming he will not be selling any of his shares in the next 12 months (currently valued at a dismal $18.07 a share). This makes me believe that they may be really on the road to extinction but before diving into such huge assumption lets recap on what we know.

So what we know about the gambling industry:

• According to the latest figures there was £1.9M spent in 2011 and the trend is set to continue growing and going over £2M in 2012 – (Mintel – Online Gaming and Betting UK October 2011)
• All operators rely very heavily on brand searches – 60% is controlled primarily by William Hill, Ladbrokes, Bet365, Betfair, Paddy Power and 888
• The Bingo market is led by very few terms (two or three key head-terms). This makes the market very competitive and reaching to a “new” customer base is a logical gap filling solution that was natural to occur.
• Social hasn’t really been embraced in this sector, the biggest adoption (top5) has been by Paddy Power, Sky, William Hill, Betfair and 888

What we know about Facebook:

• The UK is the 5^th most important market for Facebook
• It grew 2% in the last 3 months
• Zynga’s Texas Hold’em is amongst the top 5 apps used
• Mobile apps to access Facebook don’t show ads
• Q2 figures show growth on Mobile
• Revenue from advertising was $992 million, representing 84% of total revenue and a 28% increase from the same quarter last year.

The question we asked ourselves a few weeks back was: Why has Facebook chosen to take this gamble with its users? Well firstly it is potentially very lucrative for both parties. The gambling industry is a growing market that is huge in the UK and the fact of the matter is us Brits love betting on the most absurd things such as “will the Thames freeze in the winter” (crazy odds 1000/1 from Ladbrokes back in Jan).  It’s also a great opening should it prove popular to make way into other countries in Europe. With that in mind I think we can understand the basics here, it’s lucrative, it’s low risk in such a gambling nation and it’s diversification of revenues. Is it the best they could have done you might ask….probably not but it’s still a good concept and here is why. We must reiterate the competitiveness of the gambling and Bingo market. These companies all rely heavily on brand searches and it’s only a few terms that help drive business. With several partners Facebook can leverage this competitiveness whilst launching their own applications and, should the user experience remain stable and unbiased, the gamblers will get what they want and Facebook will get more engagement and revenue from other channels. Some might even say certain demographics may feel more comfortable having the games available within a trusted platform like Facebook. The fact of the matter is that in technological terms, the new Bingo Friendzy game is no different to the well established Texas Hold’em game which holds a solid top 5 in apps popularity.  The major difference with this app is that there is real money in the equation. There is no doubt that they need to ensure they balance how notifications and promotion of such games occur as if they fail to get the balance right the consequences could be severe.  The key advantage they have on this front is the amount of personal data they have to restrict such notifications. They can look at age, gender, interest, city… etc. which allows for a considerable amount of granular control. If not check aimClear’s post on Facebook ads Maybe Facebook is being undermined by the media frenzy and ultimately Ads are not dead as they still contributed to a percentile of that 28% YOY growth. Some might say it’s not staggering but it’s still growth. Lastly great companies have been on the brink of collapse (you might remember Apple a decade ago) and bounced back, so it’s exciting times for the observers and I don’t think this is the end of it.

Malware poses as a Facebook friend

Hackers have found a neat way to exploit people’s fascination with seeing themselves on Facebook. A new piece of malware doing the rounds pretends to be a notification from Facebook saying that a friend has tagged the recipient in a photograph. The email, which looks authentic, invites them to click on a link to view the photograph as an attachment, thereby unleashing a ZIP file which lets hackers loose on any computer running Windows. The rogue emails can be spotted by a subject line that reads: ‘Your friend added a new photo with you to the album’. Facebook notifications normally say which friend has tagged you.

Apple reaps rewards of court win

Winning the first round against Samsung has done wonders for Apple’s health, with stocks in the company rising to an all-time high of $674.96 after a Californian court ruled their patents had been infringed. Even though rivals Samsung have promised they will come back out fighting with an appeal, investors were in a buoyant mood about Apple’s future. The $1.05 billion payout helped the jump in share prices, as did the thought of what the courts might rule about the future of Samsung’s patent infringing devices when it next convenes on September 20. Apple will be asking for a ban on sales of almost 20 Samsung devices that incorporate features judged to have been copied. Delivering that kind of blow to the competition is bound to strengthen Apple’s position even further.

Google fills the idle hours

Those playful folk at Google have found a new way for people to idle the hours away. When a cursor is hovered over the ‘I’m feeling lucky’ button on the google.com search page it spins through a variety of ‘I’m feeling…’ phrases until it stops on one chosen randomly. Clicking on that takes you to a relevant collection of links or features compiled by Google. So ‘I’m feeling puzzled’ delivers a daily puzzle from Goggle+, ‘I’m feeling wonderful’ opens the doors to Google’s world wonders project, and ‘I’m feeling stellar’ takes you to images from the Orion Nebula. For some reason the feature is not yet available on other national sites like google.co.uk. People there will have to stick to Tetris.

This mini-series of blog posts will be full of useful information and tips to help you plan, structure and execute an effective social media marketing campaign for your small business. This post looks at the most exciting (in my opinion!) and potential-rich social media platform, Google+. All of the ideas and tips below are 100% free and quick and easy to implement.

Since Google launched its social network over a year ago, opinion has been divided over the value it adds to businesses and consumers. In November 2011 Google launched brand pages on Google+, allowing businesses to easily create or bolster their online presence. With Google now claiming to have 75million daily Google Plus users worldwide, this represents an excellent marketing opportunity for brands and businesses both large and small. Why should small business invest time and effort into Google+? 1. Get an SEO boost

Ok, this one’s a bit obvious but somewhat unsurprisingly, Google+ pages seem to rank well in Google. Creating a business page can earn you a very quick top ranking for your brand name or can support rankings for your businesses website. Secondly, your website’s listings in Google Search pages will be enhanced with your Google+ page and additional information displayed. Thirdly, all your posts and updates are available publicly and therefore viewable and commentable from anyone on Google+ who may be searching but also via traditional Google search pages. In terms of reach, this is without comparison, even beyond Facebook’s reach. 2. Earn top rankings overnight with Google Local Entering your address/ location details will trigger your Google+ page to appear in local searches for some localised search queries, which is a great way to capture relevant, high converting traffic. This is particularly important, nay essential, if your business only offers services to a specific location(s) or area(s). Tradesmen (plumbers, electricians, builders etc.), restaurateurs and bar owners for example must have a local presence and Google+ offers a very quick and easy way to earn that presence. 3. Give customers confidence in your offering with customer reviews Zagat’s review engine has been incorporated onto Google+ pages and can really help to convince potential customers of your businesses credibility. Should a customer not be sure whether to use your building services, or need convincing of your credentials as a freelance designer for example, a handful of positive reviews can really help to reassure a nervous customer. We’ve witnessed the impact of site ratings on traffic and revenues from Google Shopping and the Zagat reviews will have a similar effect in terms of Google+. 4. Directly engage with your customers face to face using Hangouts Google+ gives its users a free and easy to use video conferencing tool which has myriad uses. Freelancers can use the platform to host video conferences to pitch business or present latest work to clients, clothing designers can host Q&A sessions with customers and to showcase products or trade professionals can use the platform as a branding tool by running tutorials.

The technology allows start-ups and small businesses to engage and market themselves in a professional manner, with no overhead costs. Also, Google Calendar can be synched with Hangouts, allowing you to create a calendar event and invite specific customers (competition winners for example) in a structured, professional and efficient way.

5. Segment your audience using Circles Unlike Facebook or Twitter, Google+ allows its users to group contacts into specific ‘circles’ meaning that marketeers can segment contacts demographically and send out posts and information to specific demographics to achieve maximum impact. For example, men may be interested in some information that women won’t, finance directors may be interested in things that marketing managers may not etc. 6. Rel=Author tags Should you have a blog set up already, you’ll be able to synchronise it with your Google+ profile using an HTML tag that references your Google+ profile page. Should your blog posts earn rankings in Google, your Google+ profile picture, name and circles details will appear next to your listing, making the space more eye-catching and likely to improve click through rates. 7. Personalised search will improve search exposure At time of writing, this only exists in the US though, as most Google products do, the UK will surely follow suit soon. Google+ users that have your business page in their circles are deemed to be interested in your services, for obvious reasons. This influences rankings of websites in organic search for fans or followers, creating personalised search results where favoured websites earn a ranking boost. For example, if you have a comic book business page in one of your circles and then search Google for a specific comic book sold by that company, their website will earn a personalised search boost and will be listed higher in search results pages. This is potentially the most significant future change for Google to make and, assuming it catches on, will change SEO forever. So, that concludes my Google+ tips for small businesses. Google+, though still in its relative infancy, is so packed full of potential that with a little creative thinking, the possibilities are almost endless. It’s so simple to create an account that it should be a no-brainer for any small business. Similarly, it belongs to Google. Ergo, its influence over search results is more than likely to continue to grow and, unlike many failed Google products of yesteryear (Buzz, Wave, Hotpot…), this one will stick around as Google charges headfirst into its war with Facebook.

Last week I read an article on eConsultancy talking about a survey carried out by Constant Contact on 1000 small business marketers. According to the survey results, 37% of the people who took part in the survey said they don’t think Facebook has helped their business in any way. The article says that most of businesses are interacting with fans by commenting to posts (42%), the majority share updates about their products and services. Some of them give fans some incentive to stick around and ask users to like their Facebook page in exchange for a discounts code or access to special offers. A very small number of businesses do customer support via Facebook (by responding to people asking questions on their Facebook wall) The problem I have is that the survey doesn’t say anything about how much time these business makers have already spent using Facebook for their business. I believe this information is really important in order to interpret the stats shown above correctly. People new to the idea of promoting their businesses via Social Media platforms discover very quickly that it’s not as easy as it seems and that it requires lots of planning, brainstorming and consistent, continuous effort to encourage people to develop a relationship with their Page. There will also be lots of challenges on the way before they discover what really works for their business. With regard to those 37% of people who said they don’t see their business benefited from being present on Facebook, I truly believe that, if they have been running their page for at least a few months, they surely were doing something wrong. First of all, I wonder what they consider a success. Is it number of likes? Is it number of people coming to their site from Facebook?  An approach that says “we have a vague idea of how to do it, we’ll work out details later.” doesn’t work here if you want your Facebook page to be a useful addition to your marketing activities. Another question is what plan/strategy they had put together to reach their goals? You need to spend a lot of time strategizing – with details, and there are many many pieces to wrap your heads around. But if you know who your customers are, what they like and what language they use, using Facebook can prove to be fun and an amazing source of information about your customer base. We always advise our clients that in order to discover your route to social media success, it’s crucial to have some clarity on what exactly you want to achieve and be realistic about it. It’s not about the number of likes or fans … it’s about how you leverage them. We suggest our clients have answers to these questions: 1. Have you figured out your objectives? 2. Have you set yourself targets? 3. Do you have social media strategy? 4. Do you have content strategy? 5. Do you know how to measure performance? Social Media is not an ad hoc activity. It has to fit into the company’s overall strategy and help it reach long-term goals. Without a strategy, grounded in good market research/ knowing your customer avatar, it won’t bring any remarkable results, apart from a few more “likes”. This is why it’s quite important that businesses don’t diminish Social Media as a tool that doesn’t work but spend some time planning and brainstorming. Such effort really pays off. Apart from real-life events, this is the best place to you to connect with your customers. Fans don’t want to connect with your brand or logo . . . they want to talk to you.

I have owed this post for quite some time and this week’s industry news around Edgerank and Facebook’s algorithm reminded me that I had this one in the pipeline. I figured given recent events marketers and businesses either already using Facebook or planning to do so will find the post useful. Be warned that this post is specifically targeted at ecommerce business that may already have Facebook fan pages, however the approach is very much useful to any other businesses with online presence that may want to consider targeting multiple territories without necessarily over complicating their existing site. With that said and with no further ado, I shall explain the concept in hand. So we have established that you may be a successful retailer with growing sales and you have noticed an increasing number of sales and enquiries from overseas. Perhaps you have distributors or resellers in these territories, in that instance you have already considered expansion and spoken to your web development company. If you got that far I would have expected you to get a quote which might have made you fall off your chair. At this point you have probably decided not to proceed and, had you not, you would still need to consider other costs such as SEO, hosting, translation of your content and possibly PPC to get it off the ground. With all that in mind why dive directly into a multilingual site?  Why not test the water and evaluate what the audience response to your product, service and brand on the designated territory might be? So why not use a platform with existing global capabilities like Facebook? If you don’t already have presence this may be a daunting task, however Facebook can be a good entry point into the multilingual arena. A great example is Clarin’s Facebook page there you can see on the bottom left hand corner they have links to other Facebook pages specific to territories. On each regional page, as one would have expected, the content served is targeted to the native language of that territory, improving the overall local user experience. To encourage some more interaction without having to go down the road of immediate interaction (which would be required in the long term) with your localised page, you could also try using Facebook shopping. For those who are not aware of what  Facebook Shopping is, it may be worth a quick recap. Earlier this year Facebook began rolling out its ecommerce functionality onto Facebook pages, allowing fans of a given group/page to purchase products without having to leave Facebook. Some good examples include: Livescribe (the only niggle here is that this one actually takes you to an external site) ASOS (obviously the fashion giant has enabled the feature to buy straight from Facebook on the proviso that you become a fan first!) The combination of these two techniques may make a very appealing business case towards multi-territorial expansion, especially when all you need to do once you have the product feeds is to structure the copy and tone to appeal to the local market. If that market doesn’t work you can take the learnings and try again. You can probably recycle the same templates and product feed; all you need to do is produce the localised version. It may well be that we can say good bye to overly complicated multi-territorial projects and instead embrace the 2.0 technology to deliver the same result at half the cost. Are you engaging on Facebook on other territories? Or are you using Facebook shopping? If so,  tell us what you like or dislike.