Landing pages are a crucial part of securing high conversion rates on ecommerce sites. This article will outline the steps you should be taking to test the efficiency of your site and how to get the most out of landing pages. A slick looking website may be great for a company’s image but it does [...]  Read the rest of this entry »

This article will explore how fashion brands, through a comprehensive understanding of their audience, can leverage relationships with bloggers. With the glacial shift towards socially-dominated search engines, this is the perfect time for fashion brands to take advantage of all the opportunities that are presented to them by fashion bloggers. It is an undeniable truth [...]  Read the rest of this entry »

Google+ goes sweet on users While Facebook is doing everything it can to make itself more attractive to advertisers, arch rival Google+ is clearly going the other way in an attempt to get more people to join its gang. The company has just announced a whole string of user enhancements which it says are designed [...]  Read the rest of this entry »

Bing Adds “Klout” to its Search Results The team behind Klout has made the startling discovery that the best place to go for advice might just possibly be another trusted human being. The site, which ranks and rewards the influence of its users through their social media activity, has just integrated with Bing to provide [...]  Read the rest of this entry »

At Mediarun we often tell our fashion clients that “If the internet were a supermarket it would be a nightmare getting to the tills through the sheer number of shopping carts abandoned just before purchase”. It seems the vast majority of internet shoppers – more than 70 per cent suggest some surveys – get cold [...]  Read the rest of this entry »

Google shows its giving side When you’re as big as Google you can afford to be a little generous with the competition, especially when it means avoiding potentially huge fines. The company recently released details of the concessions it is prepared to make to answer EU criticism that it uses its dominant position in search [...]  Read the rest of this entry »

The unstoppable force that is mobile is set to get even mightier this year with a massive increase in the number of people shopping from their smartphones and tablets. Mobile shopping in the UK is forecast to grow 53 per cent in the next 12 months to a record £4.5 billion, entrenching the country’s position [...]  Read the rest of this entry »

Big Deal Week for Twitter They have wanted to be taken seriously as an advertising medium for a while now and it seems as if they might have succeeded. Twitter has just signed the biggest advertising deal in its history, worth what is reported to be hundreds of millions of dollars, with an agency representing [...]  Read the rest of this entry »

In recent months the Mediarun team has attended various industry events including Linklove and Brighton SEO. Having spoken to Paul North on his impressions of Brighton SEO, I have come to realise how important PR has become in the SEO industry and the great strides the industry has taken in “growing up” over the past [...]  Read the rest of this entry »

Responsive design is proving to be a lot more than just a neat way of scaling websites to adapt to the screen of any device they might be viewed on. For sites that have adopted this fluid and user-friendly design platform the payback is coming in the form of hard cash from significant increases in [...]  Read the rest of this entry »