Mediarun Blog

Minnie’s Roundup: UK firms slip up in sociability stakes

Written by: Minnie Published: 8th April 2014

Forget browsing – apps is where it’s at for mobiles Online marketers using the web to target their mobile-using audience might want to rethink their strategies. New research from analytics company Flurry shows that mobile users are turning away from web browsers, effectively bypassing them to directly access apps such as games and the social [...]  Read the rest of this entry »

Minnie’s Roundup: Digital nudges TV out of the limelight

Written by: Minnie Published: 31st March 2014

Digital nudges TV out of the limelight Television appears to be finally losing its grip on the nation’s living rooms. With more and more people keeping just one eye on the screen while their real attention is consumed by the social media news feed action on their hand held devices it was only a matter [...]  Read the rest of this entry »

Minnie’s Roundup: Weibo Set to Woo the Markets

Written by: Minnie Published: 26th March 2014

On course for the social wilderness Some of the world’s biggest companies could find themselves slipping off the social radar in the near future if they don’t take urgent action on their ad strategy. Given that Facebook is very clearly warning companies not to expect their unpaid organic reach to be around much longer, it [...]  Read the rest of this entry »

How Content Marketing Is The Catalyst Digital Has Been Waiting For

Written by: Paul North Published: 25th March 2014

Digital marketing in ecommerce is going through a major change again. Or maybe it’s not. When change is constant, another re-evaluation and reorganisation of things is business as usual. But with content marketing seriously on the rise in ecommerce now, things have started to change at a fundamental level in marketing. Despite this, it’s still [...]  Read the rest of this entry »

Minnie’s Roundup: Mobile Ad Revenue Will Outstrip Newspapers this Year

Written by: Minnie Published: 17th March 2014

Mobile bring bad news for newspapers The rise and rise of mobile is casting a long shadow over newspaper advertising departments. As ad spend increasingly shifts to the brave new world of digital marketing, a new report suggests that even mobile will be mightier than newspapers in 2014. The research, from eMarketer, predicts that mobile [...]  Read the rest of this entry »

The Oscar Dresses Infographic – 2014 Version

Written by: Paul North Published: 3rd March 2014

UPDATE: You are now able to purchase an A2 copy of The Oscar Dresses poster from Love Miss Daisy. It’s been an amazing few days. The original plan was always to release a second version of this infographic, adding the newest dress from Sunday’s Awards. The scale of the response has instead enabled us to [...]  Read the rest of this entry »

The Dresses Worn By All The Best Actress Oscar Winners

Written by: Paul North Published: 24th February 2014

UPDATE: We have now released a new version of the infographic, adding many more designer names as well as 2014’s winner, Cate Blanchett. See it here. You are also able to purchase an A2 copy of The Oscar Dresses poster from Love Miss Daisy. We don’t often feature work of this type on our blog [...]  Read the rest of this entry »

Minnie’s Roundup: Wearable Devices Aim for the Mainstream

Written by: Minnie Published: 18th February 2014

Wearable devices aim for the mainstream The dawning of wearable tech is causing some giddy excitement among analysts who are falling over themselves to predict just how big the market could be. Most agree this could be the Next Big Thing and are throwing around some impressive figures to support their view that the market [...]  Read the rest of this entry »

Fashion Bloggers: 8 Ways to Refresh Your Social Media

Written by: Will Hughes Published: 17th February 2014

Momentum on social media is one of the toughest elements to maintain. It seems a recurring theme in my role to find myself speaking to prospective clients and bloggers who have exploded out of the social media blocks with untold vim and vigour only to wind up jaded by the whole experience a couple of [...]  Read the rest of this entry »

Minnie’s Roundup: Over 50% of Marketers to Increase Email Budgets in 2014

Written by: Minnie Published: 11th February 2014

Brands go looking for love with inbox engagement Not content with muscling in on the social channels, digital marketers are now looking to colonise the nation’s inboxes. New research from the Digital Marketing Association (DMA) on email campaigns reveals the kind of ROI figures that get marketing execs frothing over their cappuccinos. The figures make [...]  Read the rest of this entry »