The SEO strategy for G. Baldwin & Co had hit a plateau in results in March 2008, when it decided to work with Mediarun to improve the company’s online visibility and conversion rates.

We have seen the turnover through our web site increase by 72% by using a combination of search engine optimisation, a structured pay per click campaign and email marketing, all of which Mediarun handled on our behalf. ..” - Steve Dagnell, Managing Director, Baldwins

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Case Study: G Baldwins & Co

Background

Previous partnership search company for over 2 years
Results plateaued after year 1 across PPC & SEO
Limited exposure from universal search
Required a fresh perspective to exponentially grow online revenues

What We Did

Mediarun developed specific landing pages to increase conversion ratio and launched a product Blog to promote health and wellness. Buyers intentions were included in the optimised SEO campaign and this was back up with a targeted email marketing campaign with multiple call to action cues.

Campaign Results

Launched a successful multi channel online strategy
Generated a £12 to £1 return on investment (ROI)
Enhanced brand visibility in UK, Europe and America