By Matthew Kynaston
March 22nd 2012
Search Engine Optimisation News
Is there such thing as too much SEO? Even if it is “good” SEO? Well according to Google’s head of webspam, Matt Cutts, there may well be. And not only that, these sites could also face “penalties” in the coming weeks and months.
This surprise announcement came during a panel which Matt Cutts participated at the famous SXSW (South by SouthWest) conference, which brings together the best of film, music and digital industries in Texas, US.
Cutt’s said that they wanted Google to “…level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site.”
So should we be worried? Well, possibly. Google have not really explained what constitutes as an “overly optimised” site, other than mentioning keyword stuffing and excessive linking – the extremes of which are already recognised as bad SEO.
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