Mediarun Search Marketing News

Will Google get a star on the Hollywood Walk of Fame?

August 20th 2010

Search Engine Optimisation News

Search engine optimisation has certainly increased in popularity of the last few years. It is less than two weeks ago that the University of Salford introduced a search engine marketing degree module for business professionals - seemingly paving the way for SEO to be included on the National Curriculum. And the number of firms adopting search engine optimisation has been rising consistently for more than a decade.

In fact, the recent Search Attitudes survey by YouGov has shown that businesses think very carefully about their search engine marketing strategies. But are the general public as captivated by search engines as leading businesspeople? And is search engine marketing really popular enough to be the subject of a Hollywood Blockbuster?

If New York Times technology journalist Michael London is to be believed, yes they are. The writer has acquired the rights to Ken Auletta's book Googled: The End of the World As We Know It and is working on a screenplay adaptation. In fact, the new film about Google founders Larry Page and Sergey Brin could be hitting the cinemas - or at least YouTube - any day now.

The film will focus on the story of two Stanford graduates and their dream to change the world for the better with web technology.

Speaking to Deadline about the movie, London said: "It's about these two young guys who created a company that changed the world, and how the world in turn changed them.

"The heart of the movie is their wonderful edict, don't be evil. At a certain point in the evolution of a company so big and powerful, there are a million challenges to that mandate. Can you stay true to principles like that as you become as rich and powerful as that company has become?"

But the founders of Google are not the only tech-experts being portrayed on the silver screen. The upcoming Facebook film, The Social Network, is already well under way. So Mark Zuckerberg could see his name in lights long before Brin and Page.

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