Mediarun Search Marketing News

Could Bing innovations put Google on the back foot?

August 9th 2010

Search Engine Optimisation News

For some time internet search has been a one horse race. Every SEO Company involved in devising search engine marketing strategies - whether for big or small firms - has focused on Google. Even the advent - and rapid growth in popularity - of social networking websites has not dented Google's reputation as the marketing tool of choice. Google is the starting point in practically every search engine optimisation strategy.

While there have always been other contenders for the search engine market throne which Google occupies, most have failed to successfully monetise the platform - at least in the way Google has. The sheer volume of users that effective search engine marketing strategies can reach through Google is mind boggling. And the same users that are topping up Google's bank account with millions of micro payments per day are reinforcing the search engine as the key starting point for SEO agencies.
Numbers speak volumes, it seems.

But, the internet is turning into an extremely complex and interactive platform and it seems that the simple text-box and search button format offered by classic search engines cannot provide users with everything they need. So search firms are diversifying. And this diversification of service seems to be the new frontier for search engines. As well as being an effective search tool, Google is trying to give users a complete computing experience, with social networking, file sharing, office apps and digital libraries all thrown in. And it is not alone.

Understandably, the companies key rivals - like Microsoft's Bing - are starting to battle with Google on this new frontier - which could change the world of search engine marketing considerably. Bing Maps, for example, has added a new Taxi Fare Calculator, as it attempts to wean ever more web users off Google.

Commenting on the changes taking place in the SEO industry, QueryClick said: "Despite Bing serving a mere 12.7 per cent of the industry, the speed with which Microsoft is swaying millions of web users is not to be ignored.

"Microsoft realised early on that it would have to offer netizens something other than search if it was to stand a chance at cracking Google which is why we will continue to see developers pulling out all the stops to create web applications that can't be found anywhere else."

Bing is known to be making headway in certain search areas - such as travel and shopping - so maybe search engine marketing strategies will become equally fragmented - focussing on different search engines depending on what they aim to achieve.

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