Mediarun Search Marketing News

Social media to sit alongside search engine marketing

July 2nd 2010

Search Engine Optimisation News

Soon every online marketing and SEO Company could incorporate social media into their promotional strategies. Search engine marketing, which has been the staple of website optimisation and promotion for a number of years, could soon have a new partner. Thanks to their growing popularity and vast number of regular users, social networking websites are a haven for online marketers.

Starting up conversations with customers, bolstering brand awareness and running regular promotions are all things that social media is effective at doing. And coupled with an effective search engine marketing strategy, the benefits of this type of marketing can become much more apparent.

According to digital marketing expert Epsilon, social media is quickly establishing itself as a marketing channel in its own right and it looks as if it can only go from strength to strength. Epsilon claims that new services which have been rolled out on social networking websites relatively recently have boosted its viability as a medium and has markedly improved its return on investment potential.

However, when it comes to making sure your social networking presence is effective, Jon Maddison, the UK director of Epsilon, claimed an SEO agency should avoid putting all its eggs in one basket - much like in the world of search engine marketing.

Maddison claimed: "Social media is clearly here to stay, but the precise sites that people visit are probably going to change in time."

Meanwhile, Richard Wright, marketing director at the firm, claimed that the onus will be on marketers to use social networking as an effective website optimisation tool.

He noted: "Consumers are going to demand more, because there're more channels for them to communicate through."

Firms working on a search engine marketing campaign can always drive traffic to their website through social networking sites like Facebook and MySpace, which could boost performance by allowing a company to set up back-links.

And, according to video marketing expert Matt Smith, creating viral content is an excellent way to kick-start the process as it will entice users to your social media portals.

He noted: "Consumers are going to demand more, because there're more channels for them to communicate through."

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