• Home
• About Us
  • History
  • Management
  • Press
  • Careers                    
• Our Services
  • Search Engine Optimisation
  • Pay Per Click
  • Social Media Marketing
  • Mobile Search Marketing
  • Design & Usability
• Our Work
  • Client Portfolio          
  • Case Studies
  • Testimonials
  • Blog
• Search News
• Contact Us

Mediarun Search Marketing News

Reputation management 'key to website marketing'

July 23rd 2010

Search Engine Optimisation News

Managing a company's reputation is key to successful website marketing, according to one industry commentator.

A recent post from the B2C Marketing Insider blog highlighted the importance of keeping track of the public's opinion a business, and suggests that this needn't be a time consuming or costly exercise.

The writer, Robert Stretch, said that the first step should be to use social networking sites, such as Twitter, Facebook and LinkedIn, as using such sites regularly means that businesses are more aware of any negative discussions surrounding them.

It is also handy for business owners to search their company's name using several different search engines regularly, as this will flag up any negative content. It is especially important to keep an eye on this as any potential customers searching for information could come across it.

There is also a range of information companies can include on their own website which will help boost their online reputation. For example, collecting positive testimonials from happy customers and publishing it either on the main site or a separate feedback site will help new clients feel confident about the company's performance.

In addition, maintaining a company blog detailing recent activities and achievements helps boost a firm's online reputation. If keywords and other search engine optimisation strategies are used effectively, blogs can also help push companies up the search engine rankings and boost their online presence.

"While you can't prevent disgruntled employees or angry customers from publishing negative feedback about you on the web 100 per cent of the time, you can certainly invest a bit of your time each week to keep[ing] the damage to a minimum," Mr Stretch stated.

Earlier this month, a blog post by Search Engine Watch's Greg Habermann also emphasised the importance of good reputation management.

He said that reputation management should not be a knee-jerk reaction to a negative review or incident, but rather something that is being worked on, to a small extent, all the time.

To find out about the performance solution we can offer you and your business, speak to one of our consultants on 0207 843 2265 or contact us.

Other Search Engine Optimisation Related News:-

• Local businesses ' can benefit from good search engine optimisation'

• Blogs 'should be used for search engine optimisation'

• Good SEO 'essential' for new businesses

• Natural search engine marketing preferred to pay-per-click

• Microsoft offers SEO company advice

• Why do smaller firms not use social media marketing?

Get in touch...

To see how we can help you enhance
visibility, revenue and responses

Call 0800 955 0176
or email us

Latest News...

02nd-September-2010

Search giant Google appears to be rolling out updates to its search technology hand over fist....Read more >>>

31st-August-2010

Last week Google began testing a new incarnation of its Google Suggest service which offers real-time search engine results pages as a person types....Read more >>>

27th-August-2010

There has been a lot of research recently suggesting that small and medium-sized enterprises are failing to capitalise on the benefits of search engine optimisation....Read more >>>

News by Category...

Search Engine Optimisation
Pay Per Click
Universal Search Marketing
Social Media Optimisation
Website Design & Usability

Latest News by Month...

September
August
July

News Archive