Mediarun Search Marketing News

Mobile search engine marketing could overtake traditional online advertising

July 26th 2010

Search Engine Optimisation News

The steady march of the smartphone appears to have turned into a canter in recent weeks. It wasn't long ago that search engine giant Google was claiming that the future is mobile, while simultaneously developing an entirely cloud-based operating system designed to get the most out of mobile devices - Chrome of course.

And search engine marketing professionals have been quick to latch onto the online trend-setter's remarks, claiming that the future of search engine optimisation and display advertising will see traditional internet portals - like the desktop PC - abandoned in favour of ultra-portable multimedia devices.

And it is not just talk either. Google has already rolled out several stable versions of its new Chrome-based OS and has pledged to keep the updates coming thick and fast - one every six weeks to be exact. This shows that Google really is putting many of its eggs in the mobile search engine marketing basket.

Gordon Borrell, chief executive officer of Borrell Associates, believes that the march toward everything mobile has a huge number of benefits for marketers - particularly any SEO agency specialising in website optimisation.

"We shouldn't overlook the fact that mobile devices go with people, and tend to be very close to someone's wallet," Borrell said.

And not one to beat around the bush about the potential of the mobile search engine optimisation marketplace, Borrell added: "The marriage of advertising with mobile devices might actually outstrip all other media".

Why?

Because, he claimed, marketing messages can be put into a person's hand at the point of purchase.

"There are tremendous opportunities here," he concluded.

And with real-time search and social marketing growing in popularity at a rate of knots - thanks to the proliferation of the smartphone - it seems that the remit of every SEO agency has broadened somewhat. It is no longer enough to focus a search engine marketing strategy solely on website optimisation and nor is acceptable to aim your optimised content at web users sat in their homes because, more likely than not, they'll be on the move.

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