Mediarun Search Marketing News

Microsoft offers SEO company advice

July 15th 2010

Search Engine Optimisation News

Software giant Microsoft has offered some vitally important search engine optimisation advice this week.With the alternative search engine gradually increasing its market share - in the US at least - it is clear that Microsoft is hoping to become a force to be reckoned with when it comes to sifting through the terabytes of internet data that is out there.

And so, like Google and Yahoo, the search engine provider has been offering hints and tips on search engine optimisation. In particular, how to tailor search engine marketing strategies to make them more effective at climbing Bing's search engine rankings.

The firm's Cedric Chambaz recently told Computing magazine that it was vitally important that every SEO Company is aware of the importance of a good user experience.

He claimed that Bing's algorithms take into account this aspect of web browsing activity when compiling the company's search engine results pages.

Chambaz claimed that Bing monitors what a user does when they have arrived at a site which has undergone website optimisation and if they hit the back arrow, Bing assumes that they have had "a poor user experience that shows the content doesn't match the intentions of the consumer".

"The algorithm can learn from that by observing that pattern," he added.
Getting around the problem, Chambaz suggested, can be done in a number of ways.

Firstly, an SEO company can thoroughly investigate the keywords that appeal to their target audience and include them in all of their online content.

Another method of improving user experience, he said, was to include as much local information as possible.

Chambaz also suggested that every SEO Company should avoid using black hat search engine optimisation techniques.

The software experts advice is worth noting down, particularly as Bing now holds 12 per cent of the total search market in the US, serving up more than 2.1 billion searches a month, according to comScore.

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