Mediarun Search Marketing News

Mobile search engine marketing could overtake traditional online advertising

The steady march of the smartphone appears to have turned into a canter in recent weeks. It wasn't long ago that search engine giant Google was claiming that the future is mobile, while simultaneously developing an entirely cloud-based operating system designed to get the most out of mobile devices - Chrome of course. Read more>>>

Reputation management 'key to website marketing'

Managing a company's reputation is key to successful website marketing, according to one industry commentator. Read more>>>

Local businesses ' can benefit from good search engine optimisation'

It can be hard for small businesses to know how to market themselves online effectively, or gather the resources to do so, however, search engine optimisation (SEO) is a straightforward way such firms can attract a localised customer base. Read more>>>

Blogs 'should be used for search engine optimisation'

The importance of blogs in a search engine optimisation (SEO) strategy has been outlined by an expert. Read more>>>

Good SEO 'essential' for new businesses

Having effective search engine optimisation (SEO) implementation is essential for any business which is starting up. Read more>>>

Natural search engine marketing preferred to pay-per-click

Natural search engine optimisation techniques are more acceptable to British web users than their pay-per-click equivalents. Read more>>>

Microsoft offers SEO company advice

Software giant Microsoft has offered some vitally important search engine optimisation advice this week. Read more>>>

Why do smaller firms not use social media marketing?

Despite the strong advantages that social media marketing can provide to companies, many smaller businesses have avoided using these strategies, an expert has noted. Read more>>>

Google is being 'outflanked' by nefarious search engine optimisation experts

Professional online criminals are increasingly turning to nefarious search engine marketing tactics as they vie to get growing numbers of unwitting web users to dodgy - and potentially dangerous - sites. Read more>>>

Google must be open with its search engine algorithms

Google must be more open with its search engine algorithms if it is to ensure it does not become corrupt, it has been claimed. Read more>>>

Search engine marketing goes global as Google retains Chinese licence

Search engine optimisation (SEO) specialists operating in China must have breathed a huge sigh of relief this morning as Google managed to maintain its business licence in the country. Read more>>>

Search engine marketing should not neglect Twitter

Twitter is the new kid on the block when it comes to social networking. But with a number of high-profile celebrity Tweeters accruing mass followings on the micro-blogging site, its popularity shows no sign of waning. Read more>>>

SEO company tactics could come under scrutiny from EU

The EU could take a more proactive role when it comes to regulating search engine giant Google. Read more>>>

Yahoo launches news blog using search engine marketing techniques

Search engine giant Yahoo has launched a news blog which takes its lead from the world of search engine optimisation. Read more>>>

Website optimisation has helped strengthen the UK's digital economy

A new report from the UK Online Measurement Company (UKOM) has shown that Britain has a strong digital economy. Read more>>>

Social media to sit alongside search engine marketing

Soon every online marketing and SEO Company could incorporate social media into their promotional strategies. Read more>>>

Website optimisation specialists have five years to prepare for smartphone takeover

Google has been shouting about how its future lies in converged devices - and in particular smartphones. Read more>>>

Search engine marketing is ineffective if crawlers are blocked

Search engine optimisation has been let loose on the whole of the world wide web in recent times. Read more>>>

Search engine optimisation coming to a smartphone near you

Swift internet access is becoming a universal demand and the way people access data is getting ever more mobile. Read more>>>