Mediarun Search Marketing News
Google is being 'outflanked' by nefarious search engine optimisation experts
July 13th 2010
Search Engine Optimisation News
Professional online criminals are increasingly turning to nefarious search engine marketing tactics as they vie to get growing numbers of unwitting web users to dodgy - and potentially dangerous - sites.
According to security firm Sophos, the trend of using black hat search engine optimisation (SEO) techniques to spread malicious software is nothing new, but it shows no signs of going away.
The firm's US lab manager for technology security Richard Wang believes that search engines like Google and Bing are constantly being outflanked by tech-savvy cyber crooks.
Speaking to the Financial Times (FT), Wang said: "The advantage that the bad guys have is that they can leverage other people's networks.
"They have a larger reach than a legitimate organisation."
Sophos claims that the sophistication of attacks means that content posted by unscrupulous individuals can often be hard to distinguish from the real thing. And if search engine optimisation for dodgy content is carried out effectively, the malicious downloads can have equal or better prominence than their legitimate counterparts.
Wang told the FT that the result is that the internet is becoming a less safe place to be as a result of the malicious attacks and black hat search engine optimisation tactics being adopted.
Recently search engine expert Daniel Solden told Reel SEO that companies should be as wary of spamming their way to the top of Google with video content as they would with standard output.
He claimed that black hat website optimisation can have a huge adverse impact on a firm's search engine marketing strategy - as well as its reputation - so only white hat techniques should be adopted.
Solden claimed that even SEO grey areas should potentially be avoided, as in the future they could easily be considered to be black hat techniques.
Meanwhile, Google recently claimed that it had to juggle openness with the desire to protect internet users from cybercriminals by keeping its search engine algorithms inner workings under wraps.
The search giants comments come shortly after the European Commission announced it was investigating Google for "anti-competitive behaviour".
To find out about the performance solution we can offer you and your business, speak to one of our consultants on 0207 843 2265 or contact us.
Other Search Engine Optimisation Related News:-
Search engine marketing goes global as Google retains Chinese licence
Yahoo launches news blog using search engine marketing techniques
Website optimisation has helped strengthen the UK's digital economy
<<Back
Get in touch...
To see how we can help you enhance
visibility, revenue and responses
Call 0800 955 0176
or email us
Latest News...
09th-September-2010
The introduction of Google Instant, which allows users to see search results as they are typing, could have an impact on search habits, which will change the ways that companies use search engine optimisation....Read more >>>
08th-September-2010
Companies are going to have to learn to cope with the blurring boundaries between social, display and search marketing, an expert has predicted....Read more >>>
07th-September-2010
Companies looking to make the most out of the traffic their search engine optimisation strategy attracts should ensure that their landing pages can generate leads, an expert has warned....Read more >>>
News by Category...
Search Engine Optimisation
Pay Per Click
Universal Search Marketing
Social Media Optimisation
Website Design & Usability
Latest News by Month...
News Archive
Copyright Mediarun Search Ltd. © 2009 All Rights Reserved
Mediarun - SEO Agency based in London specialising in search engine optimisation (SEO), PPC management (pay per click), performance SEO and social media.
As a SEO Company and search marketing agency, we also offer website optimisation, design and usablity and search engine marketing services.
