Mediarun Search Marketing News

Website optimisation is reliant on a 'keyword rich domain name'

June 23rd 2010

Search Engine Optimisation News

Search engine optimisation is a long game. Unlike email marketing and pay per click advertising, ensuring you get to the top of Google through a creative website optimisation programme takes a considerable amount of effort and - more importantly - time. Huge successes cannot be expected the day after a new search engine marketing strategy is implemented and likewise, a campaign that doesn't adapt to the changing world of SEO will not gain a company much ground. What this means is that website optimisation strategies need to be implemented as soon as possible and run indefinitely. What is more, search engine marketing cannot stand still, it has to be constantly modified as consumer trends shift.

However, the world of search engine marketing is not an impenetrable practice that is pursued to the detriment of other marketing channels.

There are a number of things companies can do to make sure their website optimisation campaigns get off to a flying start - reducing the overall amount of effort they have to put in down the line. One of these is by hiring a dedicated SEO Company to do the leg work. This will take some of the pain out of creating a consistent search engine optimisation programme - particularly at small firms, who don't necessarily have the manpower to have a dedicated online marketing professional.

Another way is by getting hold of a keyword saturated domain name. Domain names that relate to the products or services your business provides can have an instant positive impact on website optimisation, because when it comes to calculating rankings, Google holds web addresses in high esteem.

SEO expert Brian Nic said: "There is no denying the clout that using keyword rich domains has on your search engine optimisation results.

"I personally think that a keyword rich domain also shouts relevance to any searcher on the web, which in turn attracts more clicks."

So if you're selling football memorabilia over the internet, getting a domain name that includes the words 'football' and 'memorabilia' could create a sound foundation for your subsequent website optimisation campaign. Then the hard work begins - unless of course you hire a dedicated SEO agency.

To find out about the performance solution we can offer you and your business, speak to one of our consultants on 0207 843 2265 or contact us.