Mediarun Search Marketing News

Using the right search engine optimisation keywords

June 30th 2010

Search Engine Optimisation News

With the rapid advancements seen in the world of search engine marketing over the past decade, it is little wonder that some businesses are still using techniques that belong to the dark days of SEO - such as keyword spamming and hidden text. While any legitimate SEO agency will avoid so-called black-hat techniques, there are still plenty of SEO companies who won't mind risking a business's online reputation by incorporating questionable tactics into their search engine optimisation strategies.

Part of the problem is the huge number of unscrupulous marketers looking to make a quick buck by offering instant search engine marketing results. But there is another reason that some marketing departments are still using aging search marketing techniques. They are simply not up to speed with the latest developments.

Many companies will find that their search engine optimisation strategies are not performing as well as they should simply because they don't adhere to best practice and they are not consistent enough with their content.

Fortunately, there are a number of simple steps a company can take to turn around their failing search marketing strategies. New research by online advertising firm Chitika has highlighted the fine lines between effective search engine optimisation and a strategy that is destined to fail.

Between June 13th and June 19th of this year, the firm looked at more than 41 million clicks onto its network and found that more than a quarter (10.7 million) resulted from natural searchers that used three-word queries - such as 'search engine optimisation'.

Users using two keywords accounted for 19 per cent of traffic, while those searching with four terms made up 17 per cent of the total. One-keyword searchers accounted for just 14 per cent of total website footfall.

So it is clear that three-word search terms are something that website's should optimise their websites for. However, the relatively similar footfalls from web users typing two or four-word search terms into Google means that these should not be neglected. So having a broad keyword strategy pays dividends.

This is one of just many insights that a professional SEO agency can offer to businesses for whom search engine optimisation is not their core function.

To find out about the performance solution we can offer you and your business, speak to one of our consultants on 0207 843 2265 or contact us.