Mediarun Search Marketing News

Search engine marketing success 'boosted by YouTube videos'

June 24th 2010

Search Engine Optimisation News

Pinpointing the success of search engine optimisation strategies is no easy task. There are a huge number of reasons why some search engine marketing campaigns leave a mark while others just drum up traffic in the short term. Website optimisation is a science however, and applying the right rules in the right quantity usually makes the difference between an effective or flawed search engine marketing campaign.

One of the key factors that appears to be influencing the world of search engine optimisation at the moment is diversification. Much like every other marketing channel, the scope of search engine marketing is broadening - and for a number of reasons. Firstly, the number of people searching for information, products and services online is growing dramatically. As a result so are the number of people using the services of an SEO agency to create bulletproof search engine optimisation strategies. This is leading to a broadening of scope in terms of the keywords that web users are typing into leading search engines. When the competition for relevant keywords gets particularly intense, businesses start looking at periphery trends, which gives them much more flexibility when it comes to creating a successful website optimisation campaign.

But diversification in search engine marketing appears to cropping up in other ways - not just in terms of keyword use. According to search engine marketing expert Garry Przyklenk, lead generation manager at Marketwire, incorporating video - and particularly YouTube videos - into search engine optimisation strategies can boost performance dramatically.

In an article for Search Engine Watch, Przyklenk highlighted the importance of YouTube as a website optimisation tool.

He said: "Although YouTube isn't the only option in video distribution, it's hard to deny that if YouTube was a search engine, it'd be the number two search engine in the world behind Google."

Przyklenk claimed that video content - which is listed in Google's universal search - can make a website stand out from the crowd.

Recent research by the Interactive Advertising Bureau claimed that the proliferation of online video was partly responsible for the increasing investment in search engine marketing and other digital advertising channels.

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