Mediarun Search Marketing News

Search engine marketing investment is increasing

June 4th 2010

Search Engine Optimisation News

Without wanting to state the obvious, spend on search engine optimisation is increasing. It has been clear that digital marketing has been gaining ground on the traditional channels of print, radio and television for some time. But the huge increase in search engine marketing budgets is unprecedented. And according to figures released by Econsultancy, search engine optimisation is set to continue increasing its digital marketing share.

The number of companies that plan to increase their website optimisation spend in the coming year has increased by five percentage points from 55 to 60 per cent when compared to last year's figures.

What's more, spend on pay per click advertising is also driving ahead, with a whopping 52 per cent of businesses claiming they will up their investment in the channel in the coming year. This compares favourably to the 45 per cent who were planning on expanding their pay-per-click search engine optimisation budgets last year, the new research shows.

Econsultancy's UK research director Linus Gregoriadis said: "Companies continue to report an increased media cost for paid search, and in particular for Google AdWords.

"Some 60 per cent of company respondents said they are investing more on Google than they were a year ago, compared to only ten per cent who are spending less."

The UK Search Engine Marketing Benchmark Report, published by Econsultancy, showed just four per cent of firms are planning to spend less on search engine optimisation.

Mr Gregoriadis claimed: "Search marketing was pretty resilient during the recession but there has nonetheless been a marked increase in both SEO and paid search investment this year."

According to recent research from ZenithOptimedia, global online advertising spend increases will result in the platform increasing its market share.

Jonathan Barnard, a spokesperson for the company, said that now firms are shaking off the shackles of the recent recession, marketing spend - and in particular spending on pay per click and search engine optimisation strategies - is increasing.

He claimed that the marketing recovery has arrived and is likely to continue into the foreseeable future.

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