Mediarun Search Marketing News

Using the right search engine optimisation keywords

With the rapid advancements seen in the world of search engine marketing over the past decade, it is little wonder that some businesses are still using techniques that belong to the dark days of SEO - such as keyword spamming and hidden text. Read more>>>

Google's website optimisation world domination plans falter

Search engine giant Google's drive to be the dominant global brand in the world of search marketing has hit its first hurdle. Read more>>>

Search engine marketing integration should be an SEO agency priority

The integration of search engine optimisation into an SEO Company's wider communications strategy is vital, it has been claimed. Read more>>>

Black hat SEO company techniques apply to video too

Black hat search engine optimisation strategies were the talk of the website optimisation world a few months back. Read more>>>

Privacy issues raised over Google search engine marketing tool

Information is what separates an amateur SEO Company website optimisation campaign from that of a professional SEO agency. Read more>>>

Facebook enters the website optimisation fray

Google is still sitting on top of the search engine optimisation throne and outperforming its competitors by a substantial margin. Read more>>>

Businesses are cottoning on to website optimisation benefits

Businesses are slowly starting to realise the benefits of search engine marketing and other digital advertising techniques, it has been claimed. Read more>>>

Search engine marketing success 'boosted by YouTube videos'

Pinpointing the success of search engine optimisation strategies is no easy task. There are a huge number of reasons why some search engine marketing campaigns leave a mark while others just drum up traffic in the short term. Read more>>>

Search engine optimisation should be led by consumer trends

With the growing complexity of search engine marketing, it is all too easy for firms to avoid putting their heads above the parapet to investigate what consumers are actually interested in. Read more>>>

Website optimisation is reliant on a 'keyword rich domain name'

Search engine optimisation is a long game. Unlike email marketing and pay per click advertising, ensuring you get to the top of Google through a creative website optimisation programme takes a considerable amount of effort and - more importantly - time. Read more>>>

Link formatting impacts on search engine marketing

While every SEO Company across the world continues to chant "content is king", a new Google patent could actually mean that style could become as important as substance where effective search engine optimisation is concerned. Read more>>>

Website optimisation link building advice offered by Google

Search giant Google has continued to lavish website optimisation hints and tips on businesses as it attempts to drive up advertising revenues. Read more>>>

Google tries to drum up IFA search engine optimisation business

Google is hardly short of money, but with its search engine marketing business built on millions of micropayments, it is vitally important that it continues to expand its market base. Read more>>>

Retailers should consult with an SEO company

The world of search engine optimisation has been accelerating at quite a pace. In terms of the amount of money spent on the marketing channel, budgets have gone through the roof and, despite a recent slowdown, growth is still in double figures. Read more>>>

On-site website optimisation is not the only effective tactic

On-site website optimisation isn't the only way a company can boost their search engine ranking. Read more>>>

Social media is changing search engine optimisation

It wasn't long ago that search engine optimisation strategies involved little more than stuffing websites with keywords and carrying out link-building. Read more>>>

SEO company strategies could shift as Bing gains ground on Google

SEO Company strategies could be about to undergo a seismic shift as competition in the search engine market heats up. Read more>>>

Search engine optimisation dubbed 'cost effective' by LG

When it comes to the internet and modern computing, LG knows a thing or two. The firm has its fingers in a number of technological pies - so to speak - and like many others it is constantly vying to keep ahead of the game when it comes to the latest marketing techniques. Read more>>>

SEO agencies could boost efforts with social media

Search engine marketing and social media are very closely connected, according to experts at Econsultancy. Read more>>>

Search engine marketing 'the only way to get noticed'

Search engine marketing is increasingly becoming the only way to get noticed, it has been claimed. Read more>>>

Online advertising - including website optimisation - continues to grow

The popularity of digital marketing - and in particular website optimisation - has been known for quite some time now. Read more>>>

BP's search engine marketing tactics open up ethics debate

It is interesting that the ethics of search engine marketing became an issue almost as soon as search engine optimisation became a valid, independent marketing strategy. Read more>>>

How does HTML5 affect SEO agency choice?

HTML5 has been touted by a number of web developers as the next big thing at the Google I/O conference last week. Read more>>>

Search engine marketing investment is increasing

Without wanting to state the obvious, spend on search engine optimisation is increasing. It has been clear that digital marketing has been gaining ground on the traditional channels of print, radio and television for some time. Read more>>>

From search engine marketing to phone call conversions

One of the clearest trends in the world of search engine optimisation is that brands are starting to go mobile. Read more>>>

Could Apple and Microsoft change search engine marketing?

Search engine optimisation could be set to change forever as mobile computing takes off. Google has already made its intentions clear by moving into the world of mobile search. Read more>>>

Reputation is key to successful search engine optimisation

Building a solid reputation in a niche market is the key to search engine optimisation success, it has been claimed. Read more>>>