Mediarun Search Marketing News

From search engine marketing to phone call conversions

June 3rd 2010

Search Engine Optimisation News

One of the clearest trends in the world of search engine optimisation is that brands are starting to go mobile. This has been building for quite some time and now that the days of WAP and subscription downloads are firmly behind us, it seems that every SEO agency is embracing mobile in one way or another.

It is no longer enough to create a website optimisation strategy aimed at PC and Mac users. Nowadays, people can access the internet on a huge array of devices - including smartphones - which means search engine optimisation needs to be effective on a multitude of platforms.

As mobiles get more sophisticated and the cost of getting online falls, search engine optimisation will only become more mobile orientated. And this is already happening at a swift pace as many major brands ring-fence a proportion of their marketing budgets for mobile search engine optimisation and content creation.

You just have to look at the recent search engine marketing deal that Nokia and Yahoo struck up. Yahoo is extending the range of software available to Nokia users, including email, mapping, chat and navigation applications. As mobile devices begin to incorporate more and more features, it is clear that, in terms of search engine optimisation and other digital marketing strategies, they will become infinitely more important.

But it seems that SEO Company efforts to make the most of the mobile marketing platform could be travelling full-circle.

According to Search Engine Watch's marketing expert Jason Tabeling, search engine optimisation campaigns are starting to boost the number of phone calls companies are receiving.

He claimed that more and more big-name brands are starting to use search engine marketing specific phone numbers and click-to-call placements to take advantage of web browsers using smartphones.

"Making a phone call becomes a more likely solution to users' conversion demands as they begin to combine devices and surf the web via their phones," Mr Taveling said.

He added: "This is even more important because users may have a difficult time completing purchases via shopping carts on a mobile device."

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