Mediarun Search Marketing News

Single keyword SEO is a thing of the past

May 24th 2010

Search Engine Optimisation News

Life was a whole lot more simple when businesses could spam their way to the top of Google with a search engine optimisation strategy that ignored website users entirely and focused merely on saturating a website with one or two highly-popular keywords.

There was even scope for hiding pages of keywords by setting the background and font colour to the same value, hiding your SEO strategy from anyone trying to understand the reason for you success.

Fortunately - or unfortunately for those who haven't kept up-to-date with the latest search engine marketing techniques - times of changed.

Google is smarter and as a result search engine optimisation campaigns have had to get clever. Aside from the consignment of spam web content to the annals of time - along with a huge number of black hat SEO techniques - there have been a number of subtle changes to the world of search engine marketing, which means maintaining a good search engine ranking has become a whole lot easier if you outsource your digital marketing strategy to a professional SEO Company.

One of the biggest changes to SEO is the move away from campaigns which focus on one or two keywords. Unfortunately for many firms they are still desperate to be ranked top for a single keyword, while neglecting the wider importance of an all-encompassing web marketing strategy.

Writing for Search Engine Watch, industry expert Josh McCoy explained the issue an SEO Company faces when explaining the benefits of a broader campaign.

He said: "Many client engagements begin with one goal expressed by the client: to rank at the top of the first page in search engines for their industry's top term, and fast.

"While this is often quickly countered with the realization that honest SEO takes time and should be a concentration across several terms, it still seems to fall on deaf ears in many cases."

He said that long-tail keywords related to a business's main search terms can actually result in higher conversions if they rank highly.
This means that putting the effort into keyword research during the early stage of a campaign can pay dividends in the long-term.

To find out about the performance solution we can offer you and your business, speak to one of our consultants on 0207 843 2265 or contact us.