Mediarun Search Marketing News

SEO makes it into the living room

May 21st 2010

Search Engine Optimisation News

Google will be taking search engine optimisation into the living room with its new service Google TV.

The company announced yesterday (May 20th) that it has created the new open system, which will make pay per click and natural search listings available on people's television sets. The new product, which will once again change the face of SEO and search engine marketing, is expected to be launched later this year.

Google TV is based on the company's Android operating system platform, which is already growing in success. And as it includes the company's Chrome web browser, it is only a matter of time before surfing the net on your TV screen becomes the norm.

This will undoubtedly result in a major cross-over in digital TV and web content, and SEO companies will have to shift their focus somewhat when creating a comprehensive search engine marketing strategy for their clients. Essentially consumers will be able to switch between standard TV broadcasts with normal TV advertising and SEO optimised digital web content at the press of a button.

And it seems the potential for well search engine optimised content on Google TV is huge. The firm has already signed up Adobe and Intel, something which will make it an interesting alternative to Apple's digital TV offering.

Brian Fravel, Intel's director of brand strategy & management, said: "In consumer electronics, you're going to get intelligence that gives you a computer-like experience in a set-top box or a TV."

"You can embed awesome applications, and that's going to completely change the way you watch TV. It's going to be much more interactive," he added.

So as Google makes its way into people's living rooms, it is obvious that SEO and other forms of search engine marketing are going to get more important - or at least more prolific. And with the technology at present relatively unknown, it makes sense to opt for a professional SEO Company when you are looking to create a search engine optimisation strategy which is future-proof.

To find out about the performance solution we can offer you and your business, speak to one of our consultants on 0207 843 2265 or contact us.