Mediarun Search Marketing News

SEO and social media: A perfect combo

May 20th 2010

Search Engine Optimisation News

Multi-channel marketing has always been held in high esteem - long before search engine optimisation and behavioural advertising took off.

Firms have always been encouraged to be experimental, use a broad range of promotions and appeal to as wide an audience as possible. So it is hardly surprising that digital marketing professionals are touting the benefits of combining SEO and social media.

Speaking to InternetRetailer.com this week, online marketing expert Eric Popczun claimed that together search engine marketing and social media advertising work in perfect harmony. He claimed that any business worth their salt will combine the two channels to make the most of their SEO strategy.

This is by no means a cutting-edge opinion. As mentioned above, businesses have been combining marketing channels since the dawn of time, and practically every SEO Company on the planet has realised that all content needs to be search engine optimised - whether it is going on a company website, in an email newsletter or on Twitter. But what it does show is that SEO and social media use is becoming more commonplace.

However, as well as the many positives of combining search engine optimisation with other digital marketing strategies, the increased use of relatively new technologies has its downsides.

According to anti-virus and internet security company Kaspersky, businesses should be wary of hackers when using a combination of social media and search engine optimisation to promote their wares.

David Emm, a senior security researcher at Kaspersky Labs, said many companies are being compromised security-wise by not taking precautions when using social networks.

"What we're seeing here is a social networking version of the standard phishing method," Mr Emm said.

He added: "What makes it more pernicious is that if you get a speculative approach from this bank or that bank, you're not going to respond to that, but if it comes from someone you know or trust then obviously you're more likely to click on it."

So it seems that just because businesses are finally understanding the importance of SEO (search engine optimisation) and social media marketing, this does not mean they have to get complacent when using the channels.

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