Mediarun Search Marketing News

Search engine marketing growth will be global

May 28th 2010

Search Engine Optimisation News

Demand for search engine marketing services from professional SEO companies is set to undergo significant growth in the coming years, it has been suggested. What's more, the rise in popularity of search engine optimisation as an effective digital marketing tool is expected to be a global phenomenon.

According to search marketing industry expert Sam Tilston, the rising demand for effective search engine marketing strategies will be a direct result of business becoming more international. He claimed that as businesses steadily push into international markets and trade becomes more open, a strong web presence becomes much more important.

Mr Tilston said that the world can expect to see a "a boom in the search engine marketing industry".

"The search engine marketing industry is consistently experiencing double-digit growth annually, which is beating other digital marketing industries," he claimed.

Mr Tilston also believes that future growth of search marketing as a digital advertising and website promotion channel will not be limited to organic search, with pay per click also doing well.

"A company can know the exact return from each pound or dollar spent [when using pay per click].

"This new model is attracting marketing budgets. With the constant growth of users online and online consumer spend, this trend will continue," he concluded.

His comments come after a March report by the Search Engine Marketing Professionals Organisation (SEMPO), which showed that in North America alone the search engine optimisation industry is expected to grow by a massive 14 per cent in the coming year.

But SEMPO is not the only organisation predicting a positive future for the website promotion industry. Recent research from the International Data Corporation (IDC) has shown that between 2009 and 2014, search marketing will grow from £9.6 billion to £19 billion.

According to IDC, focusing on return-on-investment will stand the search engine optimisation sector in good stead, allowing it to continue its strong performance despite the recent global economic downturn. The firm claimed that the shift in marketing budgets from traditional media will be driven by the growing need for efficient, effective and measurable marketing strategies.

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