Mediarun Search Marketing News

Search engine marketing growth will be global

Demand for search engine marketing services from professional SEO companies is set to undergo significant growth in the coming years. Read more>>>

Knowing your audience is a search engine optimisation must

As digital marketers begin to realise that diversification is the key to success in search engine optimisation, the focus of search marketing will shift. Read more>>>

Archiving blogs can boost website optimisation

Before social media became widespread, online journals - or blogs as we have come to know them - set the standard in terms of dynamic web content. Read more>>>

Search marketing could be hindered by new security features

Internet security is vitally important for internet users, search engine optimisation specialists and the search engines themselves. Read more>>>

Is search marketing set to change following Yahoo-Nokia deal?

It looks like the search engine optimisation market could be set for a major shake-up as the major players fight it out for mobile supremacy. Read more>>>

Hosting outside the UK 'could reduce your SEO effectiveness'

When it comes to picking a host for your website, there are a million and one things that need to be considered. Read more>>>

Single keyword SEO is a thing of the past

Life was a whole lot more simple when businesses could spam their way to the top of Google with a search engine optimisation strategy that ignored website users entirely and focused merely on saturating a website with one or two highly-popular keywords. Read more>>>

SEO makes it into the living room

Google will be taking search engine optimisation into the living room with its new service Google TV. Read more>>>

SEO and social media: A perfect combo

Multi-channel marketing has always been held in high esteem - long before search engine optimisation and behavioural advertising took off. Read more>>>

Good SEO is all about striking a balance

It has long been said that content is king when it comes to search engine optimisation campaigns. But, as anyone who works in the SEO industry will tell you, this isn't entirely true. Read more>>>

Link-building is still vital to SEO

Link-building still holds its place at the top of the search engine optimisation tree. Arguably link-building has lost its impact somewhat since Google's inception, but it still has a substantial effect on the results of individual search engine marketing campaigns. Read more>>>

Knowing the limits of SEO is important

Search engine optimisation campaigns are a great leveller in the world of marketing. Like most other digital channels, SEO can offer an excellent return-on-investment and the principles that make natural search engine marketing campaigns a success can be applied to other promotional messages - such as email marketing. Read more>>>

Good website design is vital for SEO success

Good website design is vitally important for a number of reasons. The first reason good, navigable website design is important is because a company's site is usually the first port of call for their customers. Read more>>>

SEO is important to 95% of businesses

Search engine optimisation is deemed essential at a large proportion of businesses. Read more>>>

SEO should strike a balance between paid and organic search

Search engine marketing is a multi-faceted discipline which takes a lot of careful consideration. Read more>>>

SEO tips from Google and the US government

Search engine giant Google has teamed up with the US government's Small Business Administration to provide growing businesses with hints and tips on SEO Read more>>>

SEO to become most popular digital marketing channel

It is clear that Search engine optimisation (SEO) has become a popular form of digital marketing in its own right. Read more>>>

A good SEO company will use a number of metrics

It wasn't long ago that search engine optimisation was considered the holy grail of digital marketing. Read more>>>

How do the latest Google interface changes affect SEO?

Google has rolled out a number of significant changes to its interface this week, altering both the look and feel of its flagship service. But will the changes have any impact on businesses and - in particular - their search engine optimisation strategies? Read more>>>

Businesses are 'not using SEO to its full potential'

As firms battle it out over decent search engine ranking and the importance of digital marketing becomes more apparent, expenditure on SEO strategies appears to be on the increase. Read more>>>

Old content should be updated for SEO purposes

As websites grow in size it is often tempting to keep old web pages as they were when they were first published - especially if they still rank highly for specific search engine marketing keywords. Read more>>>