Mediarun Search Marketing News

SEO is important to 95% of businesses

May 13th 2010

Search Engine Optimisation News

Search engine optimisation is deemed essential at a large proportion of businesses.

According to a new survey by Practical eCommerce, SEO has become a top marketing medium amongst professionals working in the online retail sector.

The search engine marketing expert claims that 95 per cent of the companies it surveyed believe SEO is important to the success of their business.

Meanwhile, just one per cent of firms said SEO was not important to their overall business strategy.

Practical eCommerce's new study also showed that 82.8 per cent of firms believe their website has been designed to take advantage of the latest developments in search engine optimisation. Just 11 per cent said their website design was not geared towards search engine marketing and a further 6.3 per cent said they did not know.

But what is more interesting is the gaps that are prevalent in businesses' SEO knowledge - highlighting the distinct advantage that can be gained from hiring in a specialist search engine marketing Company.

Some 40.6 per cent of respondents said that they "completely" understand the multi-faceted world of SEO. But more than half (54.7 per cent) said they only understand search engine optimisation "somewhat" and almost five per cent claimed to have no understanding of search engine marketing whatsoever.

The lack of thorough search engine optimisation understanding among businesses - which can be overcome by appointing a dedicated SEO Company - was also highlighted in a recent study by search engine marketing news provider Genius, which showed that many companies are not using SEO to its full potential.

The magazine's B2B Marketer Skills Survey, showed that while consumers are taking to social networking like a duck to water, companies are lagging behind, with 49 per cent of businesses claiming they have never considered running a search engine optimised Twitter account.

Moreover, half of those surveyed in the B2B Marketer Skills Survey said they didn't even have an optimised blog to provide their customers with regular business updates.

"This usage and adoption appears to fly in the face of the social media hype," the magazine concluded.

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