Mediarun Search Marketing News

Good website design is vital for SEO success

May 14th 2010

Search Engine Optimisation News

Good website design is vitally important for a number of reasons. The first reason good, navigable website design is important is because a company's site is usually the first port of call for their customers.

And if the website they are presented with is of poor quality, you can expect to lose vital sales leads. Who would want to stick around and research your products and services if they are difficult to find and the information on them is not clear.

But poor website design has another major pitfall. It can easily hamper a firm's search engine optimisation strategy. And in some respects this is even worse than the consequences of a site being difficult to navigate. Customers getting frustrated with your website and abandoning for a competitor's is one thing, but if it has been built with disregard for the latest developments in the world of SEO, then it is fairly likely that no one will stumble across it in the first place.

Fortunately - with a little know-how or the help of a dedicated SEO Company - even poorly designed websites can be salvaged and their search engine marketing strategies rescued.

There are a few golden rules when it comes to optimising a website and boosting traffic. Duplicating webpages, for instance, is a definite no.
Search engines are duly unimpressed when they stumble across repetition and this can have a huge detrimental impact on a firm's SEO strategy.

Stuffing web content full of keywords is also a risky search engine marketing tactic. As soon as Google considers a page to be spam its SEO effectiveness essentially becomes zero. What's more, badly written keyword-heavy content which is obviously for search engine optimisation purposes is a big turn-off to website users.

Another concern that companies should bear in mind having the website redesigned is the impact Flash has on its search engine ranking. It is all well and good having fancy graphics, video and interactive menus cobbled together in Flash, but search engine crawlers will have difficulty deciphering your site and its search engine results page ranking will be duly diminished.

So when it comes to creating that first business website, or overhauling a poorly optimised one, it makes sense to consult a professional SEO Company about the best course of action.

To find out about the performance solution we can offer you and your business, speak to one of our consultants on 0207 843 2265 or contact us.