Mediarun Search Marketing News

Unique content is the best way to win the SEO game

April 20th 2010

Search Engine Optimisation News

It has always been the case that in the world of search engine optimisation 'content is king' – well almost always.

Gone are the days when you could saturate your website with keywords and hide them by using identical font and background colours. And you certainly cannot create 'articles' with so many keywords that they don't actually make sense any more.

So as search engine optimisation gets more competitive and Google's algorithms get that bit smarter, it seems that content has retaken its throne at the top of the search engine results page ladder.

Some SEO professionals will tell you that it has always been there – but during the SEO dark ages it does seem to have been banished (at least for a little while).

But as SEO companies and marketing professionals continue to tout the benefits of fresh web content as a means of getting a better return-on-investment for search engine marketing activity, the web is starting to get bogged down with the content – so it has become more important than ever to make that content stand out from the crowd.

This, unfortunately, like most successful marketing activity is not as easy as it sounds and will take a certain level of dedication. For instance, the best way to make content stand out is by ensuring there is nothing to compare it to – and by that we mean by generating unique content.

Undoubtedly time consuming – unless you opt for the services of a dedicated SEO Company – the creation of unique content can pay dividends – especially as Google penalises websites that simply rip off other people's content.

Unique, search engine optimised content will also grab people's attention when they do stumble across it because no one else out there will be offering the same thing. So in this respect it works on two levels.

According to SEO Consult, creating a unique user experience is the cornerstone to successful search engine optimisation. This means getting users to return to your website time and again, which, in turn, means your search engine optimised content needs to be easy to find – both on your site and in Google – and interesting.

To find out about the performance solution we can offer you and your business, speak to one of our consultants on 0207 843 2265 or contact us.