Mediarun Search Marketing News

Could SEO become less transparent?

One of the great things about search engine optimisation is the levelling effect it has in the world of digital marketing. Read more>>>

SEO professionals won't use black hat techniques

When it comes to search engine optimisation, using a professional SEO Company offers a number of safeguards over doing it yourself. Read more>>>

Semantics is 'vitally important for SEO'

Without professional help from a search engine marketing company, successful SEO campaigns can be difficult to pull off. Read more>>>

SEO: An excellent alternative to email marketing

Email is arguably the most prolific form of communication on the internet and businesses of all sizes can compete on an almost level playing field with the digital marketing medium. Read more>>>

Facebook gets more SEO friendly

Facebook has just held its latest developers' conference at the San Francisco Design Centre and a number of important search engine optimisation issues were brought to light. Read more>>>

SEO is 'more important than traditional stylebooks'

When the newspaper industry started panicking about how it was going to generate revenue in the digital era, it slowly dawned on them that the internet was the future. But, a large number of journalists turned on the world of search engine optimisation. Read more>>>

Marketers will continue to 'go digital'

Professional marketers will increasingly use digital channels such as search engine optimisation and website marketing as they look to highlight the strong return-on-investment such channels can offer. Read more>>>

Unique content is the best way to win the SEO game

It has always been the case that in the world of search engine optimisation 'content is king' – well almost always. Read more>>>

Press release search engine optimisation is essential

When it comes to SEO, focussing on a single aspect - such as website optimisation - can have significant benefits; but it can also mean losing ground to your rivals. Read more>>>

SEO affected by mobile website rendering

A company's search engine optimisation efforts can be affected by how well their website is rendered on mobile phone handsets, it has been claimed. Read more>>>

Malicious SEO links need to be 'tackled by Google'

Google is constantly updating its search engine results page algorithms and SEO marketing professionals are always battling to adapt to those changes - so that their clients can maintain their high search engine rankings. Read more>>>

SEO is 'not a strong point for retailers'

It is to be expected that top retailers know what good search engine optimisation is all about - especially because they are all about conversions and sales. Read more>>>

Businesses should replace traditional listings with SEO

Businesses are being urged to consider the digital alternatives to traditional business listings such as the Yellow Pages. Read more>>>

Google awards search engine optimisation points for efficiency

Google's renowned, minimal interface and swift production of search engine results pages (serps) – returning around 177 million pages relating to the keyword SEO in 0.12 seconds – is what the company's strong reputation is built on (that and millions of dollars of revenue from its many online advertising programs). Read more>>>

Yahoo publishes search engine optimisation style guide

As the global economy begins to show signs of recovery and businesses' budgets for search engine marketing grow it will become increasing difficult for firms to implement outstanding SEO (search engine optimisation) campaigns without the advice of a professional SEO Company. Read more>>>

Global online advertising to 'increase its market share'

Global advertising has started to grow again as the economic recovery gets underway. And, according to new research from ZenithOptimedia, the online marketing sector is expected to continue its expansion in the coming years as well. Read more>>>

Effective linking is essential for successful SEO

Links are one of the most important factors when it comes to successfully optimising a business blog or website. Read more>>>

Google warns bad SEO can result in legitimate websites being blocked

Search engine giant Google has warned companies that the incorrect use of search engine optimisation techniques could have serious negative consequences for both their Google ranking and their reputation. Read more>>>

Microsites can boost brand engagement and improve SEO

Microsites can be used to boost a business's search engine optimisation efforts and they are also useful for engaging existing customers who are already familiar with a company's brand. Read more>>>