Mediarun Search Marketing News

Online advertising growth exceeds expectations

Last year the digital marketing industry - which includes search engine optimisation and pay per click expenditure - grew by 4.2 per cent. Read more>>>

Google wins Louis Vuitton SEO legal battle

Search engine giant Google has won a landmark legal battle against fashion designer Louis Vuitton over the misuse of the latter's trademarks for search engine optimisation purposes. Read more>>>

SEO is the best-value digital marketing strategy

Search engine optimisation (SEO) is the best-value online marketing strategy available to businesses, it has been claimed. Read more>>>

Websites must be clear and functional

Using cutting edge search engine optimisation (SEO) and email marketing techniques can easily boost a website's Google ranking, but good SEO should always be supported with solid website design. Read more>>>

Social marketing needs supporting with other strategies

Social media is undoubtedly the latest buzzword in the world of digital marketing. MySpace, Twitter and Facebook are all steadily being cemented into businesses' marketing strategies as firms try to engage with their customers and generate new business leads Read more>>>

Visual SEO is growing in importance

Visual search engine optimisation (SEO) could soon become an integral part of many businesses' digital marketing strategies. Read more>>>

Blogging 'is an effective marketing asset'

While blogging is a great way for marketers to broaden their scope, a strong keyword strategy is essential for successful website optimisation, an expert has said. Read more>>>

Social media marketing 'is establishing itself as a channel in its own right'

Social media will this year establish itself as a marketing channel in its own right for those working in the field of website optimisation, industry experts have claimed. Read more>>>

What does Google Social Search mean for website optimisation?

Google's latest output, Social Search, allows users to search for information via their personal connections on Twitter and other networking sites. Read more>>>

Google replaces Yahoo as T-Mobile's default search engine

Competition has been stoked in the mobile search engine optimisation (SEO) sector with the announcement that Google is to replace Yahoo as T-Mobile's default search engine. Read more>>>

Google Chrome auto-translation 'could boost website optimisation'

Google's launch of an automatic translation service to work alongside its Chrome web browser could prove useful for companies looking to boost their website promotion through organic search. Read more>>>

The impact of blended real-time search so far

Despite the initial hype surrounding the introduction of blended real-time search into internet search engines, many experts have begun to question its value to website optimisation. Read more>>>

Are Google's SERPS becoming too cluttered?

Despite Google, Bing and Yahoo all clamouring to integrate posts from Twitter and Facebook into their search engine page results (SERPS), new research suggests the inclusion of real-time data is causing confusion among consumers. Read more>>>

Interest in social media as a marketing tool is growing

There will be greater interest in social media as a marketing platform in 2010, according to one sector commentator. Read more>>>

Website marketing technology developing at 'breakneck speed'

Technology for people working in website marketing is developing at "breakneck speed" one industry expert has said. Read more>>>

Sony generates over £1m in sales through Twitter

Sony Vaio's Twitter account has generated over £1 million in sales, people working in website marketing may be interested to know. Read more>>>