Mediarun Search Marketing News

Website marketing 'must offer value to users'

People working in website promotion should focus on offering value rather than simply presenting the latest technology and designs, it has been claimed. Read more>>>

Facebook challenges Google for website marketing spend

Facebook is challenging Google as the most popular spot for big brand advertising online. Read more>>>

Website marketing: Multimedia campaigns 'most effective'

Website marketing and television advertising are becoming increasingly linked and may soon be difficult to differentiate, according to a new media expert. Read more>>>

How useful will the new integrated Google Wave be to website marketing?

Virgin Media is giving its creative, direct and website marketing agencies an overhaul in an effort to develop a more integrated approach to its communications. Read more>>>

TFMA will showcase new website marketing techniques

The forthcoming Technology for Marketing & Advertising (TFM&A) 2010 show will cover all aspects of digital and direct marketing, those working in website promotion may be interested to know. Read more>>>

How does the developing smartphone market affect website marketing?

For people involved in website marketing, a mobile app can be a great way to expand a product or service to ensure its at the very fingertips of a company's target audience - literally. Read more>>>

Virgin Media moves to integrate offline marketing with website promotion

Virgin Media is giving its creative, direct and website marketing agencies an overhaul in an effort to develop a more integrated approach to its communications. Read more>>>

Website promotion: Big is not always better

Well-known internet sites might seem like the obvious location for people working in website marketing to place a brand online, but new research suggests big may not always be better. Read more>>>

Combining mobile & website marketing is 'best for boosting brand awareness'

Organisations which combine mobile and website marketing can radically increase brand awareness and purchase consideration, according to industry experts. Read more>>>

Website marketing: Google 'staked its ground' with Super Bowl ad

Google's unprecedented decision to take out a major advert at the Super Bowl is likely to have been a strategic move to step up the battle against Microsoft Bing, website marketing specialists have suggested. Read more>>>

Website promotion will account for a quarter of marketing spend in 2010

Businesses are putting greater emphasis on website marketing with investment predicted to increase by 17 per cent this year, according to new research. Read more>>>

Website marketing: Beware of social media hacking

People involved in website marketing have been reminded of the importance of monitoring social media tools after Vodafone UK fell victim to a Twitter 'hijack'. Read more>>>

SEO 'crucial when using video for website marketing'

Companies are increasingly investing in video website promotion and using this to generate SEO (search engine optimisation) benefits, an expert has claimed. Read more>>>

Mobile Media Metrics data could change the face of website marketing

A new data source which provides information on consumer use of mobile internet if set to change the face of website marketing. Read more>>>

Website marketing: Effective use of social media depends on authenticity

Many people involved in website marketing are only just waking up to the fact that today's more-exposed digital environment brings with it dangers, as well as benefits. Read more>>>

Google Analytics boosts website marketing services with new languages

Companies in the website marketing sector are set to receive a boost with the introduction of six more languages to Google Analytics. Read more>>>