Mediarun Search Marketing News

Website optimisation tricks: Writing a good headline

January 21st 2010

Search Engine Optimisation News

One of the most important aspects of website optimisation is ensuring content has an effective headline, as any SEO (search engine optimisation) specialist will know.

As well as summarising the story in just a few words and grabbing the reader's attention, a good optimising headline must include keywords that are relevant to the terms an internet user would be likely to enter into a search engine.

Internet entrepreneur and marketing expert Dean Hunt likens writing a powerful SEO headline to fishing - a good fisherman has the ability to know where the fish are likely to be.

Writing on his own website, Mr Hunt transfers this skill to website optimisation with the following advice.

Firstly, decide the core message you want to put across.

And secondly, put yourself into the shoes of an internet user who is about to search for that message on Google.

Mr Hunt advises anyone who wants to write a headline targeted for SEO(search engine optimisation) to visit Google.co.uk first and type in whatever they think will get the best results.

Social media consultant specialist Michael Gray says a headline is one of the most powerful tools in gaining readers.

He also states that, while it is okay to have fun with headlines and perhaps insert a little humour, writers should avoid coming across as inaccurate at all costs.

"If you've gotten someone's attention being humorous, entertaining or even slightly sensational, you're going to ultimately have to deliver on your promise," he writes.

KC Morgan, writing for the blog SEO Chat, notes that headlines should be a natural, easy way for website marketers to add more keywords to their content.

"With a strong emphasis on search engine optimisation (SEO), your pages can pull in more visitors - and that means more money for your content," he notes. "Not a bad trade-off for a few titles."

Other Website Optimisation Related News:-

<<Back

Get in touch...

To see how we can help you enhance
visibility, revenue and responses

Call 0845 833 3901
or email us

Request Call Back

Latest News...

31st-August-2010

Last week Google began testing a new incarnation of its Google Suggest service which offers real-time search engine results pages as a person types....Read more >>>

27th-August-2010

There has been a lot of research recently suggesting that small and medium-sized enterprises are failing to capitalise on the benefits of search engine optimisation....Read more >>>

26th-August-2010

Is online video set to become more searchable? Digital marketing has always been a multi-channel affair....Read more >>>

News by Category...

Search Engine Optimisation
Pay Per Click
Universal Search Marketing
Social Media Optimisation
Website Design & Usability

Latest News by Month...

August
July
June