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Website optimisation tricks: Writing a good headline
January 21st 2010
One of the most important aspects of website optimisation is ensuring content has an effective headline, as any SEO specialist will know.
As well as summarising the story in just a few words and grabbing the reader's attention, a good optimising headline must include keywords that are relevant to the terms an internet user would be likely to enter into a search engine.
Internet entrepreneur and marketing expert Dean Hunt likens writing a powerful SEO headline to fishing - a good fisherman has the ability to know where the fish are likely to be.
Writing on his own website, Mr Hunt transfers this skill to website optimisation with the following advice.
Firstly, decide the core message you want to put across.
And secondly, put yourself into the shoes of an internet user who is about to search for that message on Google.
Mr Hunt advises anyone who wants to write a headline targeted for SEO to visit Google.co.uk first and type in whatever they think will get the best results.
The words that bring up the most relevant information should be the words you use in your headline, he says.
Social media consultant specialist Michael Gray says a headline is one of the most powerful tools in gaining readers.
Writing for the website Search Engine Land, he recommends avoiding cliches, which will cause readers to switch off immediately.
He also states that, while it is okay to have fun with headlines and perhaps insert a little humour, writers should avoid coming across as inaccurate at all costs.
"If you've gotten someone's attention being humorous, entertaining or even slightly sensational, you're going to ultimately have to deliver on your promise," he writes.
KC Morgan, writing for the blog SEO Chat, notes that headlines should be a natural, easy way for website marketers to add more keywords to their content.
"With a strong emphasis on SEO, your pages can pull in more visitors - and that means more money for your content," he notes. "Not a bad trade-off for a few titles."
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