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Website marketing: How to build an online reputation
January 25th 2010
Many people with a new blog or website are unsure how search engine optimisation (SEO) can apply to them.
There is nothing worse than spending time putting together a blog or website marketing campaign only for it not to get picked up by search engines.
Indeed, people who have difficulty finding a blog quickly are likely to give up and search the product or service elsewhere.
Thankfully, Danny Sullivan, editor-in-chief of Search Engine Land and a leading authority on SEO, has a few tips people can follow to make sure their blog or website is always at the top of search engine results.
One of the most important elements in your control for boosting SEO is the title tags of web pages, says Mr Sullivan.
Ideally each page will have a title that reflects the terms people are likely to put into a search engine to find the goods or service being offered - this works even better if website marketers have done a little keyword research to refine those terms.
To maximise the title of the blog, Mr Sullivan also recommends including your entire name, or the entire name of your product or service. Getting the words "blog" and "official" into the title works well too.
He uses the example of the Google's blog which, even after the company had been going for around a year, ranked only sixth in search results.
In number one place was an unofficial "Google Weblog" site run by Aaron Schwartz.
However, after changing the title to "Official Google Blog", the real blog's website ranking soon began to build.
However, he points out that it takes some time for blogs and websites to build a reputation.
While waiting for things to pick up, he recommends social media tools such as Twitter as a good way to ride on someone else's coattails.
"Those tweets will turn into links that in turn can help your posts rank better," he said, adding that in spite of what some people might say, Twitter links do pass credit.
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