Mediarun Search Marketing News

Social media campaigns 'will intersect with other marketing opportunities'

December 30th 2009

Social Media Optimisation News

Online marketers will intersect search engine optimisation (SEO) and social media campaigns with other forms of advertising next year, according to sector commentators.

The eMarketer Social Network Ad Spending: 2010 Outlook has predicted "major shifts" in how products and services are highlighted on sites such as Facebook and Twitter.

Facebook will generate more advertising revue than its main rival MySpace next year, the research suggested, and will account for almost 25 per cent of all spending in this area.

Further, the market will be worth $2.5 billion (£1.56 billion) as a whole in 2010, a rise of 15 per cent on 2009's figures.

Study author and senior analyst Debra Aho Williamson explained that social media campaigns will be interlinked with numerous other online and offline marketing opportunities in order to increase presence and impact.

Elsewhere, Dana Lawson, writing for the Online Marketing Blog, highlights the importance of advertisers understanding their targeting social media channel.

Facebook users represent an older, more mature crowd than MySpace users, she notes.

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