Mediarun Search Marketing News

SEO and PPC are 'both important to new websites'

December 21st 2009

Search Engine Optimisation News

A pair of experts has concluded that a mixture of pay-per-click (PPC) and search engine optimisation (SEO) may be the best approach to getting a new website as popular as possible among Google users.

Speaking to WebProNews, Michael Gray and Christine Churchill, online marketing experts chairing two sides of a debate about PPC and SEO, both concluded that search engine optimisation (SEO) is very much a long-term investment that needs time to mature.

However, PPC is much more instrumental in getting quick returns, with Ms Churchill in particular stating that when a company starts up a brand new web space with no links, the use of competitive keywords will prove to be a relatively unsuccessful experience when aiming to fly up Google rankings.

WebProNews added: "PPC lets you do it and start getting your return on investment quickly."

The viewpoints follow a piece for Clickz by P J Fusco, who claimed that a business should aim to carry out page-by-page redirects when changing their website as this will maintain SEO.

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