SEO and PPC are both important to new websites

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SEO and PPC are 'both important to new websites'

December 21st 2009

Search Engine Optimisation News

A pair of experts has concluded that a mixture of pay-per-click (PPC) and search engine optimisation (SEO) may be the best approach to getting a new website as popular as possible among Google users.

Speaking to WebProNews, Michael Gray and Christine Churchill, online marketing experts chairing two sides of a debate about PPC and SEO, both concluded that search engine optimisation (SEO) is very much a long-term investment that needs time to mature.

However, PPC is much more instrumental in getting quick returns, with Ms Churchill in particular stating that when a company starts up a brand new web space with no links, the use of competitive keywords will prove to be a relatively unsuccessful experience when aiming to fly up Google rankings.

WebProNews added: "PPC lets you do it and start getting your return on investment quickly."

The viewpoints follow a piece for Clickz by P J Fusco, who claimed that a business should aim to carry out page-by-page redirects when changing their website as this will maintain SEO.

To find out about the performance solution we can offer you and your business, speak to one of our consultants on 0207 843 2265 or contact us.

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