Search Marketing News

Ranking on its own 'does not equate to successful SEO'

December 16th 2009
Search Engine Optimisation News

Ranking on its own does not equate to successful search engine optimisation (SEO), according to one sector commentator.

Blogging for Search Engine Watch, Chris Boggs states that the marketers who have accepted this are the ones who will define the future of organic searching.

To rank for non-branded keywords within search results, companies need to have performed some sort of SEO, be lucky enough to not be in a competitive space and have an old domain with strong content, Mr Boggs said.

His comments follow the recent announcement that Google is to take website's page load speed into account with regards to ranking status.

Speakers at the recent Search Engine Strategies (SES) Conference in Chicago noted that SEO(search engine optimisation) is still evolving, with SES board member Anne Kennedy also disclaiming the success of rankings.

"SEO is evolving, not dead," she stated. "What is dead is the rankings, yet over and over people talk about top ten rankings.

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