Mediarun Search Marketing News

Page load time to affect SEO ranking?

December 02nd 2009

Search Engine Optimisation News

The possibility that page load time will become a Google ranking factor next year has been strengthened by a recent addition to the search engine's Webmaster Tools.

Google's Matt Cutts first indicated last month that page load time may make its debut as a search ranking factor in 2010.

Now the addition of a Site Performance tab on the Google Webmaster Tools site is fuelling online speculation that this may indeed be the case.

As the name suggests, Site Performance is designed to help website owners track how well their sites perform - including how fast pages load, how they have fared over time and how the site's load time compares to that of others.

Many of the suggestions Site Performance provides are identical or similar in nature to those provided by Google's Page Speed add-on for the Firebug Firefox plugin - already a popular tool used for testing load times and identifying certain types of performance bottlenecks.

However, Site Performance does have the advantage of global data thanks to the ability to track the 'experiences' of users around the world so long as they are using the Google Toolbar.

To find out about the performance solution we can offer you and your business, speak to one of our consultants on 0207 843 2265 or contact us.