Search Marketing News

Page-by-page redirects help 'sustain SEO' when moving website

December 15th 2009

Businesses should attempt page-by-page redirects when they change their website, in order to maintain the benefits of search engine optimisation (SEO), it has been claimed.

In an article for Clickz, P J Fusco explained that it is not in the webmaster's interest to do a "blanket redirect" of all old URLs.

She explained that this has the potential to create a high volume of 404 errors, which will result in a bad user experience.

Search engines will also have a poorer impression of the website.

Ms Fusco page-by-page redirects take more time, but allow for a more consistent path for search engine spiders.

Meanwhile, commenting on the SEO(search engine optimisation) Chat blog at the beginning of the month, Ivan Strouchliak indicated that SEO is a waiting game for most webmasters and can take time.

He reassured businesses and other website owners not to be concerned if results are not achieved in the first month, suggesting they leave it for three months before going back and changing everything.

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