Mediarun Search Marketing News

Social media 'helps small firms get ahead'

December 17th 2009

Search Engine Optimisation News

Online marketing agencies should optimise images to attract more traffic and keep visitors interested in the site, a sector commentator has advised.

PR and search engine optimisation (SEO) expert Michaela Lica recommends using keywords in image file names to increase the chance of websites being spotted by internet users, reports Last Click News.

She added that, for optimum results, keywords should be separated using dashes and not underscores.

Keywords should also be added in image ALT attributes and title tags, she said.

Ms Lica also advised that images should be posted on the immediate vicinity of keyword-related content.

However, images have other benefits than boosting SEO(search engine optimisation).

"The cool factor of a good image has an important psychological impact on the reader. Images make the visitor stay and remember the page via associations," explained Ms Lica.

In addition, the online publication Marketing Jive recommends tagging videos with key phrases that are reflective of the content to boost search engine optimisation(SEO).

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