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Online marketing - the one to watch?
December 24th 2009
Universal Search Marketing News
The advertising industry could see online marketing channels really taking off in the new year, it has been predicted.
This is likely to be the case as the recession starts to recede, noted Eva Berg-Winters, digital media expert at PricewaterhouseCoopers.
"I think online will continue to play out its strengths in terms of measurability and accountability," she suggested.
Ms Berg-Winters predicted a turnaround in online advertising in 2010, although revealed that this is unlikely to be an easy transition.
Online marketing is "more convincing" than some other channels, the expert said, which is likely to encourage companies to invest in it.
This follows the latest research from ZenithOptiMedia, which projected that the internet's share of ad expenditure will rise from 12.4 per cent in 2009 to 16.2 per cent in 2012.
It also expects paid-search to grow 15 per cent in 2009, driving nine per cent growth in overall internet advertising.
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