Search Marketing News

Marketers 'have forgotten how to have conversations with consumers'

December 11th 2009

Big name brands are not taking the opportunity to contact their customers through micro-blogging site Twitter, according to a recent survey.

The survey by New Media Age magazine reveals that 74 per cent of the 500 Superbrands questioned have no presence on Twitter at all and, of the 130 that do use it, less than half Tweet daily.

This is in contrast with a report published last month by Econsultancy which shows Twitter is being used by more than three quarters of businesses, many of which use it to communicate with clients and to boost search engine optimisation.

Jason Falls, a social media consultant and blogger on socialmediaexplorer.com, said that brands should use social media to communicate on a more personal level with their customers.

"Marketers have forgotten how to have conversations with consumers," he said.

Mr Falls also said that marketers were terrified of not making strong short-term returns on social media investment, but he warned businesses that "quality always loses to quantity when you're looking at quarter-to-quarter gains."

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