Mediarun Search Marketing News

Twitter 'to become profitable for the first time'

Online marketers will intersect search engine optimisation (SEO) and social media campaigns with other forms of advertising next year, according to sector commentators. Read more>>>

'Keep web content fresh to take advantage of Google Caffeine'

Google's new Caffeine update will change the way it indexes the web entirely - but what effect will this have on search engine optimisation (SEO)? Read more>>>

Online marketing - the one to watch?

The advertising industry could see online marketing channels really taking off in the new year, it has been predicted. Read more>>>

Tweaking a website 'can improve SEO'

It may be the case that firms can improve their search engine optimisation (SEO) simply by tweaking their existing sites, one expert claims. Read more>>>

SEO 'should be front and centre during website design'

Companies looking to redesign their websites as the new year approaches should address a number of search engine optimisation (SEO) strategies before taking their developments too far, it has been claimed. Read more>>>

Free SEO 'as effective as paid-for advice'

Firms with an internet presence are increasingly gravitating towards free organic search engine optimisation (SEO) as the cost of online marketing increases, it has been claimed. Read more>>>

SEO and PPC are 'both important to new websites'

A pair of experts has concluded that a mixture of pay-per-click (PPC) and search engine optimisation (SEO) may be the best approach to getting a new website as popular as possible among Google users. Read more>>>

Describing items in singular is 'best for SEO'

In order to help search engine optimisation (SEO) of sales content on a website, a business should be prepared to put their products singularly as opposed to plurally, it is asserted. Read more>>>

SEO 'can boost sales without rebuilding a site'

Search engine optimisation (SEO) need not necessitate the full rebuilding of a website for it to be effective, with one technology source recommending a range of ways to avoid this conclusion. Read more>>>

Search engine optimisation tips for small businesses

Search engine optimisation (SEO) is the best way for small firms to boost business on a tight budget, according to one industry expert. Read more>>>

New Bing iPhone app 'could increase impact of search engine optimisation'

Microsoft has introduced a new iPhone app to increase the impact of mobile search engine optimisation (SEO). Read more>>>

Optimising page titles 'first step for any business'

Firms should make optimising the page titles of their website their first priority, according to one expert. Read more>>>

Optimise images to boost search engine optimisation

Online marketing agencies should optimise images to attract more traffic and keep visitors interested in the site, a sector commentator has advised. Read more>>>

Social media 'helps small firms get ahead'

The use of social media is helping small businesses get ahead in website marketing, it has been claimed. Read more>>>

Page-by-page redirects help 'sustain SEO' when moving website

Businesses should attempt page by page redirects when they change their website in order to maintain the benefits of search engine optimisation (SEO), it has been claimed. Read more>>>

Businesses should ignore social media 'at their peril'

Ignore the recent revolution in social media at your peril is the advice from industry experts to companies hoping to boost website search engine optimisation (SEO). Read more>>>

Businesses should 'think before they Tweet'

Businesses are increasingly using social media and blogging tools to boost search engine optimisation and form new and lucrative connections with customers. Read more>>>

Marketers 'have forgotten how to have conversations with consumers'

Big name brands are not taking the opportunity to contact their customers through micro-blogging site Twitter, according to a recent survey. Read more>>>

Digital economy bill 'will determine online environment'

The government's proposed laws for the UK's digital sector will mould the digital age in this country now and for years to come, the All-Party Parliamentary I(Intellectual Property) Group has said. Read more>>>

Businesses 'reluctant to invest in social media'

Many businesses have yet to invest any of their marketing spend on social media, despite it being hailed as one of the best ways for companies to engage with their customers. Read more>>>

Google rolls out Real Time Search

Updates made by users of social sites Twitter, Facebook and MySpace will be merged with general Google web search results in the latest innovation from the internet firm. Read more>>>

Page load time to affect SEO ranking?

The possibility that page load time will become a Google ranking factor next year has been strengthened by a recent addition to the search engine's Webmaster Tools. Read more>>>

PPC 'growing in importance'

Companies with an online presence are being encouraged to run pay-per-click (PPC) campaigns to ensure they maximise their returns. Read more>>>

Online retail 'proving resilient'

Online retailing has managed to comfortably weather recent storms, including the economic downturn and Royal Mail strikes, meaning it can expect a good Christmas, according to one expert. Read more>>>